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Carlsberg: Camouflage

Carlsberg: Camouflage
Your rating: None Average: 8.6 (7 votes)

Carlsberg don't do camouflage, but if we did it would be the best camouflage in the world.
Carlsberg - Probably the best beer in the world.

Advertising Agency: Saatchi & Saatchi London, UK
Executive Creative Director: Kate Stanners
Creative Director: Dennis Willison
Art Director: Marion Cohen
Designers: Scott Silvey, Tim Quest
Copywriter: Cassandra Yap
Photography: Dimitri Daniloff
Retouch: Asile

18 Comments

Moicho's picture

Too forced.

oshe's picture 856 pencils

forced?????, i think that its nice, different, new, nice copy

··o.s.h.e··

crump's picture 275 pencils

perverts probably drink carlsberg.

ki's picture 126 pencils

i do actually drink Carlsberg... Yep i'm a pervert

smudge23's picture 173 pencils

Is the guy on the right playing with himself?

oshe's picture 856 pencils

hahahahahahahaha, yeah, ouuuuu yes..

··o.s.h.e··

lhat's picture

probably the best perverts in the world
(can do that great a camouflage)

Ad Junkie At Large's picture 560 pencils

nothin says quality beer like a pack of drunk peeping toms who look like their from the secret world of Alex Mac

Spellboy's picture

as a male and beer drinker this ad appeals to me. It has that human truth to it. it's memorable and simple.

Bauducco's picture 297 pencils

I agree. If you like beer and woman, you´ll like it.

soulviamusic's picture 136 pencils

probably the best crap in the world.....

... confusion is sexy

jocma's picture

Agree , what a f@45!!

el pibe del oro's picture

is the same idea of Skol, beer from Brazil!

deep_tracy's picture 590 pencils

the glossy, upscale look doesn't quite suit the beer-drinker humor of these ads.

Copperbum's picture

They are not very camouflaged if you can still see the beer.

BJ's picture 102 pencils

it is forced but given the target audience they don't care they just wished it was true!

Guest's picture

Total shit.

Guest's picture

Total shit.

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