Carlsberg: Camouflage

Carlsberg don't do camouflage, but if we did it would be the best camouflage in the world.
Carlsberg - Probably the best beer in the world.

Advertising Agency: Saatchi & Saatchi London, UK
Executive Creative Director: Kate Stanners
Creative Director: Dennis Willison
Art Director: Marion Cohen
Designers: Scott Silvey, Tim Quest
Copywriter: Cassandra Yap
Photography: Dimitri Daniloff
Retouch: Asile

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18 comments

Moicho's picture
Moicho

Too forced.

oshe's picture
oshe
852 pencils

forced?????, i think that its nice, different, new, nice copy

··o.s.h.e··

ki's picture
ki
124 pencils

i do actually drink Carlsberg... Yep i'm a pervert

smudge23's picture
smudge23
171 pencils

Is the guy on the right playing with himself?

oshe's picture
oshe
852 pencils

hahahahahahahaha, yeah, ouuuuu yes..

··o.s.h.e··

lhat's picture
lhat

probably the best perverts in the world
(can do that great a camouflage)

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

nothin says quality beer like a pack of drunk peeping toms who look like their from the secret world of Alex Mac

Spellboy's picture
Spellboy

as a male and beer drinker this ad appeals to me. It has that human truth to it. it's memorable and simple.

Bauducco's picture
Bauducco
297 pencils

I agree. If you like beer and woman, you´ll like it.

soulviamusic's picture
soulviamusic
136 pencils

probably the best crap in the world.....

... confusion is sexy

jocma's picture
jocma

Agree , what a f@45!!

el pibe del oro's picture
el pibe del oro

is the same idea of Skol, beer from Brazil!

deep_tracy's picture
deep_tracy
588 pencils

the glossy, upscale look doesn't quite suit the beer-drinker humor of these ads.

Copperbum's picture
Copperbum

They are not very camouflaged if you can still see the beer.

BJ's picture
BJ
102 pencils

it is forced but given the target audience they don't care they just wished it was true!

Guest's picture
Guest

Total shit.

Guest's picture
Guest

Total shit.

andylefty's picture
andylefty
4533 pencils

Quite like this one.

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