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Carlsberg: Camouflage
Carlsberg don't do camouflage, but if we did it would be the best camouflage in the world.
Carlsberg - Probably the best beer in the world.
Advertising Agency: Saatchi & Saatchi London, UK
Executive Creative Director: Kate Stanners
Creative Director: Dennis Willison
Art Director: Marion Cohen
Designers: Scott Silvey, Tim Quest
Copywriter: Cassandra Yap
Photography: Dimitri Daniloff
Retouch: Asile
Comments
Too forced.
forced?????, i think that its nice, different, new, nice copy
··o.s.h.e··
perverts probably drink carlsberg.
i do actually drink Carlsberg... Yep i'm a pervert
Is the guy on the right playing with himself?
hahahahahahahaha, yeah, ouuuuu yes..
··o.s.h.e··
probably the best perverts in the world
(can do that great a camouflage)
nothin says quality beer like a pack of drunk peeping toms who look like their from the secret world of Alex Mac
as a male and beer drinker this ad appeals to me. It has that human truth to it. it's memorable and simple.
I agree. If you like beer and woman, you´ll like it.
probably the best crap in the world.....
... confusion is sexy
Agree , what a f@45!!
is the same idea of Skol, beer from Brazil!
the glossy, upscale look doesn't quite suit the beer-drinker humor of these ads.
They are not very camouflaged if you can still see the beer.
it is forced but given the target audience they don't care they just wished it was true!
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