In memory of...

September 2012
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The ZEISS group puts a lot of pride in its heritage. This summer the Scandinavian division was just about to launch a campaign referring to the first landing on the moon, when Neil Armstrong suddenly passed away. The least thing to do was to expand the campaign, with a a final tribute to the man still to be found on posters at ZEISS receptions worldwide.

In memory of a pioneer. The moon is not a place for everyone. It is for those who never settle for less. For those who know the value of ”never give in”. For those who push the boundaries – just a little further, just a little more. Neil knew this. And we know it. This is the first man on the moon, captured with optics from Carl Zeiss. So, from one pioneer to another: Thank you, Neil. Reach for the sky, land on the moon.

Advertising Agency: Dockside, Malmö, Sweden
Art Director: Totte El Siddig
Copywriter: Henrik Backberg
Photographer: NASA

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Roger Keynes's picture
Roger Keynes
5498 Activity Scores

Bit of a stretch too. Unless they make rocket boosters. ;)

The Jobless Writer
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