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Canari

Agency: 
Published/Aired: 
January 2009
Description: 

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona

Comments (34)

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Highest Rated

andresitobf2's picture
andresitobf2
Activity Score 14

DISGUSTING!!!

morse's picture
morse
Activity Score 17364

That's sick. Certainly catches my attention.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Agree

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Bizarre.

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

I don't know what to think about this.

sold's picture
sold
Activity Score 3305

made for awards, not to sell.
was published? i doubt.

sirvan's picture
sirvan
Activity Score 29860

NO.

+++

"I love some things, and don't love some other things."

Bahamut's picture
Bahamut
Activity Score 105

Its fun...but i don´t think it works.

michdec's picture
michdec
Activity Score 440

as "different" as it is - the crushed up insides of a chick definitely put me OFF the chocolate

everartz's picture
everartz
Activity Score 7609

geez!! the photo retouching made the girl look like plastic somehow.. idea is so bold and daring..

| Everartz |

monsieurange's picture
monsieurange
Activity Score 520

Think that we should read the brief to understand how they got this idea :S

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

i like it... I agree with you Everartz ..Daring n bold , but whats your point about the retouching?

tirthomitro's picture
tirthomitro
Activity Score 2758

i'm a little confused with the TG, that this message
is supposedly been catered to.
are kids in the TG too??

they showed me a picture & i laughed
dignity has never been photographed

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

so sick

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Negative connection to the product.

Nice execution, but strategically unsound. Therefore, it's a polished turd.

Pccs's picture
Pccs
Activity Score 211

i agree

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

SOOOOOOOOO BAAAAAAAAAAD !!!!!!!!!!!
I DON'T LIKE.

HelloJimmy's picture
HelloJimmy
Activity Score 24

it definitely works for me !!
just because I know that 3-5 years old children are such the duality

lamoscacojonera's picture
lamoscacojonera
Activity Score 296

Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

rebelscum's picture
rebelscum
Activity Score 2110

Love this. Makes me laugh. I imagine the chocolate is a guilty pleasure now.

Then again I'm a huge fan of the dark side.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

maxchionh's picture
maxchionh
Activity Score 255

this is rubbish... horrible ad. targeted at sick people or people trying to portray themselves as one. creative to a point, no doubt, but totally inappropriate... like the copy though...

crocusmedia's picture
crocusmedia
Activity Score 6

i don't like it..

shahid.h's picture
shahid.h
Activity Score 256

even the dark side of a chocolate is pleasent and not unpleasent, this side of the ad is very very unpleasent! bit disgusting!

kgeiger's picture
kgeiger
Activity Score 7287

ROFL

WillyLatasa's picture
WillyLatasa
Activity Score 616

Love it!

"Bright ideas bring better results"

Brain-Art's picture
Brain-Art
Activity Score 1101

Greenpeace will hate you guys. Too risky. Doesn't work for me

silvi's picture
silvi
Activity Score 4172

No , no, no. Callme boring or classic, but i don´t like these at all. They are kids!!!! This is not funny.

Madeinmelmac's picture
Madeinmelmac
Activity Score 116

Boooooring...Claaaaaaaaaaaaaaaaaaaassic ;)

Unique_Ads's picture
Unique_Ads
Activity Score 2

Can't comprehend? Then you're not their target market.

CA's picture
CA
Activity Score 66

I like it. but there's no way so much meat would come out of that bird : )

rolling.stone's picture
rolling.stone
Activity Score 2741

are chocolates made of meat too ?

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

theanc's picture
theanc
Activity Score 2783

Bad taste, man.

Kamikaze777's picture
Kamikaze777
Activity Score 119

I love it <3

superoldgranny's picture
superoldgranny
Activity Score 11

omg???why a japanese (i assume) kid btw, is this some dig at fujimori however tangential??

andresitobf2's picture
andresitobf2
Activity Score 14

DISGUSTING!!!

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