Caribú Bitter: Poison

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009

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25 comments

morse's picture
morse
15439 pencils

This is even sicker than the first one. I'm bothered.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Nausea1984's picture
Nausea1984
2 pencils

i am too. it's attention grabbing, sure. but not in a good way. this is not 'dark', this is sinister.

Pccs's picture
Pccs
211 pencils

even though i am a totally open minded individual i completely agree with you on this one

Nicolae Chiris's picture
Nicolae Chiris
18 pencils

I think that's the point, to be sinister. I like the picture.

sold's picture
sold
3219 pencils

irresponsabilidade grande publicar isso

wert's picture
wert
77 pencils

i dont think this ad is irresponsible...this ad is for a bitter chocolate...most adults eat them...so the communication is for adults..

thedesignaddict's picture
thedesignaddict
5337 pencils

Apart from being sick, where's the product benefit? It's a creative wank. Egregious fail.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

+100 points for thedesignaddict. So your product is "dark". So what? Coal is dark too. I swear I'm getting sick of typing this, but TIE YOUR BRAND IN! It's not just about being funny people - use your brains - that's what clients pay you for.

Also these ads are morally wrong. There's a line. Don't cross it.

everartz's picture
everartz
7611 pencils

for a reason the girl's head size comparing to her age looks misshapen!
idea is so negative

| Everartz |

rolling.stone's picture
rolling.stone
2740 pencils

the moment I saw this ad, same thing strike me too

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~ Quite obviously, I have gathered no moss ! ~

misterpanda's picture
misterpanda
282 pencils

Muy denso!, se fueron al extremo, yo particularmente no compraria ese chocolate.

Madeinmelmac's picture
Madeinmelmac
116 pencils

i disagree with many of the comments, u people are not focus on the idea...i think its a great ad, maybe to daring, but intelligent..

raghavendra's picture
raghavendra
232 pencils

children shouldn't try attempting what's depicted in this ad...to risky

kamilwoojcik's picture
kamilwoojcik
139 pencils

... but it's kinda true :)

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

OOOOHHHHH NOOOOOOO.

flavourfish's picture
flavourfish
125 pencils

Lovely visually, but maybe a bit over the edge?

lamoscacojonera's picture
lamoscacojonera
277 pencils

Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

milkmilkwhisky's picture
milkmilkwhisky
12 pencils

what kind of Ads!!!!

silvi's picture
silvi
4172 pencils

I understand this is an adult message, but i hate it anyway.

schizopen's picture
schizopen
4 pencils

nothing wrong.

rambina's picture
rambina
6 pencils

Definitely like.

superoldgranny's picture
superoldgranny
11 pencils

PG rating!! hahaha

Guest's picture
Guest

Although visually shocking, this is a great way for a company to get noticed. I love the concept behind this, and the photography is very well done. This image flows nicely, and gets the point across. Because this product is obviously intended for older individuals, I find no qualms with it. People need to get the proverbial stick out of their arse, Learn to find the humor in such things. Overall, I find this ad to be successful. I am now going to search out and purchase myself a bar of their obviously awesome bitter chocolate.

Guest's picture
Guest

i think its hilarious.

DianiJ8275's picture
DianiJ8275
2 pencils

I think that the marketers responsible of this commercials should have focus more in pranks to show the dark side of people rather than killing. I personally think this drives people away from the chocolate part which have to be the main thing in the ad.

Diani8275

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