The dark side of sweetness.
Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009
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24 Comments
This is even sicker than the first one. I'm bothered.
What hath God wrought
i am too. it's attention grabbing, sure. but not in a good way. this is not 'dark', this is sinister.
even though i am a totally open minded individual i completely agree with you on this one
I think that's the point, to be sinister. I like the picture.
irresponsabilidade grande publicar isso
i dont think this ad is irresponsible...this ad is for a bitter chocolate...most adults eat them...so the communication is for adults..
Apart from being sick, where's the product benefit? It's a creative wank. Egregious fail.
+100 points for thedesignaddict. So your product is "dark". So what? Coal is dark too. I swear I'm getting sick of typing this, but TIE YOUR BRAND IN! It's not just about being funny people - use your brains - that's what clients pay you for.
Also these ads are morally wrong. There's a line. Don't cross it.
for a reason the girl's head size comparing to her age looks misshapen!
idea is so negative
| Everartz |
the moment I saw this ad, same thing strike me too
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
Muy denso!, se fueron al extremo, yo particularmente no compraria ese chocolate.
i disagree with many of the comments, u people are not focus on the idea...i think its a great ad, maybe to daring, but intelligent..
children shouldn't try attempting what's depicted in this ad...to risky
... but it's kinda true :)
OOOOHHHHH NOOOOOOO.
Lovely visually, but maybe a bit over the edge?
Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.
what kind of Ads!!!!
I understand this is an adult message, but i hate it anyway.
nothing wrong.
Definitely like.
PG rating!! hahaha
Although visually shocking, this is a great way for a company to get noticed. I love the concept behind this, and the photography is very well done. This image flows nicely, and gets the point across. Because this product is obviously intended for older individuals, I find no qualms with it. People need to get the proverbial stick out of their arse, Learn to find the humor in such things. Overall, I find this ad to be successful. I am now going to search out and purchase myself a bar of their obviously awesome bitter chocolate.
i think its hilarious.