Caribú Bitter: Canari

The dark side of sweetness.

Advertising Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Other additional credits: Daniel Higashiona
Published: January 2009

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34 comments

morse's picture
morse
15046 pencils

That's sick. Certainly catches my attention.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alexander_bickov's picture
alexander_bickov
3279 pencils

Agree

Marlus Lau's picture
Marlus Lau
1806 pencils

Bizarre.

elnietodeNicho's picture
elnietodeNicho
360 pencils

I don't know what to think about this.

sold's picture
sold
3219 pencils

made for awards, not to sell.
was published? i doubt.

sirvan's picture
sirvan
29870 pencils

NO.

+++

"I love some things, and don't love some other things."

Bahamut's picture
Bahamut
105 pencils

Its fun...but i don´t think it works.

michdec's picture
michdec
440 pencils

as "different" as it is - the crushed up insides of a chick definitely put me OFF the chocolate

everartz's picture
everartz
7611 pencils

geez!! the photo retouching made the girl look like plastic somehow.. idea is so bold and daring..

| Everartz |

monsieurange's picture
monsieurange
520 pencils

Think that we should read the brief to understand how they got this idea :S

Madeinmelmac's picture
Madeinmelmac
116 pencils

i like it... I agree with you Everartz ..Daring n bold , but whats your point about the retouching?

tirthomitro's picture
tirthomitro
2720 pencils

i'm a little confused with the TG, that this message
is supposedly been catered to.
are kids in the TG too??

they showed me a picture & i laughed
dignity has never been photographed

kamilwoojcik's picture
kamilwoojcik
139 pencils

so sick

thedesignaddict's picture
thedesignaddict
5329 pencils

Negative connection to the product.

Nice execution, but strategically unsound. Therefore, it's a polished turd.

Pccs's picture
Pccs
211 pencils

i agree

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

SOOOOOOOOO BAAAAAAAAAAD !!!!!!!!!!!
I DON'T LIKE.

HelloJimmy's picture
HelloJimmy
24 pencils

it definitely works for me !!
just because I know that 3-5 years old children are such the duality

lamoscacojonera's picture
lamoscacojonera
277 pencils

Trucho y lo que es peor, una porquería inapropiada.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

rebelscum's picture
rebelscum
2114 pencils

Love this. Makes me laugh. I imagine the chocolate is a guilty pleasure now.

Then again I'm a huge fan of the dark side.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

maxchionh's picture
maxchionh
171 pencils

this is rubbish... horrible ad. targeted at sick people or people trying to portray themselves as one. creative to a point, no doubt, but totally inappropriate... like the copy though...

crocusmedia's picture
crocusmedia
6 pencils

i don't like it..

shahid.h's picture
shahid.h
256 pencils

even the dark side of a chocolate is pleasent and not unpleasent, this side of the ad is very very unpleasent! bit disgusting!

kgeiger's picture
kgeiger
7019 pencils

ROFL

WillyLatasa's picture
WillyLatasa
616 pencils

Love it!

"Bright ideas bring better results"

Brain-Art's picture
Brain-Art
1101 pencils

Greenpeace will hate you guys. Too risky. Doesn't work for me

silvi's picture
silvi
4172 pencils

No , no, no. Callme boring or classic, but i don´t like these at all. They are kids!!!! This is not funny.

Madeinmelmac's picture
Madeinmelmac
116 pencils

Boooooring...Claaaaaaaaaaaaaaaaaaaassic ;)

Unique_Ads's picture
Unique_Ads
2 pencils

Can't comprehend? Then you're not their target market.

CA's picture
CA
66 pencils

I like it. but there's no way so much meat would come out of that bird : )

rolling.stone's picture
rolling.stone
2740 pencils

are chocolates made of meat too ?

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~ Quite obviously, I have gathered no moss ! ~

theanc's picture
theanc
2778 pencils

Bad taste, man.

Kamikaze777's picture
Kamikaze777
119 pencils

I love it <3

superoldgranny's picture
superoldgranny
11 pencils

omg???why a japanese (i assume) kid btw, is this some dig at fujimori however tangential??

andresitobf2's picture
andresitobf2
14 pencils

DISGUSTING!!!

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