Cargill Salt: Pinch of Originality

Add a pinch of originality

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base
Published: April 2007

7 comments

Ya's picture
Ya
161 pencils

bad

ccsman04's picture
ccsman04
165 pencils

I'm wondering if they are looking for an A.D. with "originality". If so, give me a call.

washiam's picture
washiam
445 pencils

what's that?

splenda's picture
splenda
20 pencils

how did they make the salt flakes look like copyright symbol.

ivan's picture
ivan

Probably some 3D app or just lot of Photoshop.

Ivan Raszl, admin of AotW

alausa's picture
alausa
1426 pencils

Add a dash of reality.

feysal's picture
feysal
2548 pencils

ttooo literal

groovy baby!

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