Cargill Salt: Pinch of Love

Add a pinch of love

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base
Published: April 2007

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6 comments

Jitendra Oberoi's picture
Jitendra Oberoi
49 pencils

boring idea. If u have no idea then add a pinch of love.

stateoftheart's picture
stateoftheart
181 pencils

hilarious.

raverus's picture
raverus
1478 pencils

who the hell is Carmichael Lynch?

splenda's picture
splenda
20 pencils

Carmichael Lynch is an ad agency in Minneapolis. they have done some really great work over the past few years on Harley, Porsche, Gibson and Cargil. i love these ads

copycomoelcopi's picture
copycomoelcopi
822 pencils

i don't get it…

mrtalented's picture
mrtalented
2175 pencils

salt means love? that's new to me. then i would say "i don't SALT this idea."

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