Cargill Salt: Pinch of Inspiration

Add a pinch of inspiration

These posters for Cargill Salt populated the subway station in NY. They grabbed the attention of food enthusiast by illustrating how different people use different pinches of salt adding- love, inspiration or originality.

Advertising Agency: Carmichael Lynch, Minneapolis, MN, USA
Creative Director: Andy Clarke
Art Director: Puja Shah
Copywriter: Tim Gillingham
Retoucher: First Base
Published: April 2007


DarkSide's picture
1068 pencils

Recipe for a Tasteless campaign
1 Bad copy
1/2 concept
2 spoons of lame art direction
Mix well all ingredients an add a pinch of nothing

shalim's picture
38 pencils

Dark side I love the way you posted your comments, Creativy at its best!!!
Its too good for this ad

msred's picture
491 pencils

thats way more than a pinch..

splenda's picture
20 pencils

love how the 'exclamation marks' make up the salt.

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