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Squeeze

Agency: 
Published/Aired: 
April 2011
Description: 

Creative DirectorL Supachai Toemtechatpong

Kills germs gently.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary

Comments (13)

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Highest Rated

advertising ninja's picture
advertising ninja
Activity Score 609

eheh, very nice. :] relevant or not, very entertaining : ] teenagers might be interested in this product eventhough its not their style to wash hands : ]

nctunc's picture
nctunc
Activity Score 5

i feel more dirty when germs blood spilled all over my hands. disgusting.

bakamono's picture
bakamono
Activity Score 1002

Nasty ad!

because therefore it is

siddhesh.kadam's picture
siddhesh.kadam
Activity Score 6

ok

Hammad S's picture
Hammad S
Activity Score 484

That doesn't look gentle =O

morse's picture
morse
Activity Score 17364

Works great for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43349

The art is great.

spaceopera 3000's picture
spaceopera 3000
Activity Score 37

As if I care how gently the germs are killed.

life without music would have been so unfair.

Billoughsby's picture
Billoughsby
Activity Score 5144

Exploding guts and eyeballs hanging from ropes of snot and blood don't say "gentle", do they?

As many have said in the comments for every ad in this set, I guess I don't care how gently germs are killed. But gentleness is what the headline says -- promises. So is it a translation problem, or a conceptual disconnect?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guile's picture
Guile
Activity Score 95

They really don't say "gentle". Perhaps if it they were a bit more cartoonish, or maybe showed the bubbles shooting pentobarbital in the germs =P. Great art thou!

Magood's picture
Magood
Activity Score 125

Art good. Idea ok.

Phillhb's picture
Phillhb
Activity Score 250

This advert would get so many complaints, nice idea, but poorly executed

NataliaLima's picture
NataliaLima
Activity Score 1380

Eeew! Yet, great art.

advertising ninja's picture
advertising ninja
Activity Score 609

eheh, very nice. :] relevant or not, very entertaining : ] teenagers might be interested in this product eventhough its not their style to wash hands : ]

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