Carex: Squeeze

Kills germs gently.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative DirectorL Supachai Toemtechatpong
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary

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13 comments

nctunc's picture
nctunc
5 pencils

i feel more dirty when germs blood spilled all over my hands. disgusting.

bakamono's picture
bakamono
1006 pencils

Nasty ad!

because therefore it is

siddhesh.kadam's picture
siddhesh.kadam
6 pencils

ok

Hammad S's picture
Hammad S
488 pencils

That doesn't look gentle =O

morse's picture
morse
15922 pencils

Works great for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
28775 pencils

The art is great.

spaceopera 3000's picture
spaceopera 3000
37 pencils

As if I care how gently the germs are killed.

life without music would have been so unfair.

Billoughsby's picture
Billoughsby
5091 pencils

Exploding guts and eyeballs hanging from ropes of snot and blood don't say "gentle", do they?

As many have said in the comments for every ad in this set, I guess I don't care how gently germs are killed. But gentleness is what the headline says -- promises. So is it a translation problem, or a conceptual disconnect?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guile's picture
Guile
95 pencils

They really don't say "gentle". Perhaps if it they were a bit more cartoonish, or maybe showed the bubbles shooting pentobarbital in the germs =P. Great art thou!

Magood's picture
Magood
125 pencils

Art good. Idea ok.

Phillhb's picture
Phillhb
130 pencils

This advert would get so many complaints, nice idea, but poorly executed

NataliaLima's picture
NataliaLima
1380 pencils

Eeew! Yet, great art.

advertising ninja's picture
advertising ninja
589 pencils

eheh, very nice. :] relevant or not, very entertaining : ] teenagers might be interested in this product eventhough its not their style to wash hands : ]

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