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Firefly

Agency: 
Published/Aired: 
June 2011
Description: 

Carex Ultra Safe

Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee

Comments (11)

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Highest Rated

Chench's picture
Chench
Activity Score 38

What am I missing here? Safe for who? The sperms? Thought condoms are for preventing pregnancy and diseases. The 'catching' idea could be construed incorrectly.

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
Activity Score 77

nice ad.. its conveys the message through a nice visual ..
good execution..

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
Activity Score 77

nice ad.. its conveys the message through a nice visual ..
good execution..

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
Activity Score 77

nice ad.. its conveys the message through a nice visual ..
good execution..

talkingisfree's picture
talkingisfree
Activity Score 2710

I LOVE the idea and the visual. However i have to say that is a pity that it reads: "Cares ultra safe" as the image suggests that would never be ultra safe.

rakhal's picture
rakhal
Activity Score 141

alone!

MidasTouch's picture
MidasTouch
Activity Score 1024

Bad

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Bob.C's picture
Bob.C
Activity Score 1159

I like the series (see my comments on the fishing one for limitations they faced or read the rules here http://wc.vg/kAesVy ), but visually this one has problems. talkingisfree is right it doesn't look like ultra safe - it's the size and amount of glowsperm to condomnet.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

massage conveyed.

another sperm bottle hanging in the boat is class
its adding artistic touch to the art.

"If you are irritated by every rub, how will you be polished?"
— Rumi

kulago's picture
kulago
Activity Score 101

not single minded, and silly

purshotham's picture
purshotham
Activity Score 457

Clever execution..

Chench's picture
Chench
Activity Score 38

What am I missing here? Safe for who? The sperms? Thought condoms are for preventing pregnancy and diseases. The 'catching' idea could be construed incorrectly.

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