Carex: Crush

Kills germs gently.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative DirectorL Supachai Toemtechatpong
Copywriter: Kittisak Prechapanich
Art Director: Lerdpong Jaturontrasame
Photographer / Illustrator: Visionary

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6 comments

Billoughsby's picture
Billoughsby
5091 pencils

Poorly conceived.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

The tagline here reminds me of the tagline of another campaign; that one was for an insect repellent though. I am not sure if this is the original line or a poor translation, but why do agencies insist that insects or germs, as it is the case here, should be killed "gently"? The product could be gentle on the hands (that's a totally different thing) but this is not what the copy implies. As for the gory visuals, I don't think most people would respond well to them.

evikRAM's picture
evikRAM
349 pencils

Great Art Work

!! जय श्रीराम !!

StPepper23's picture
StPepper23
269 pencils

i like the art but not the idea

dbor's picture
dbor
1455 pencils

Aesthetics of the ugly.

AdBuzzer's picture
AdBuzzer
1168 pencils

Hmm, I'm not sure it's a benefit that the germs are killed gently. As far as I'm concerned the germs may be killed as ruthlessly as possible, as long as my skin is treated gently!

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