Carex Condoms: Fishing

It's pretty, but I don't fully understand it.

I think, they're trying to make a point that, sex is Fun without worries ...Girls catch fishes, Fireflies, butterflies for fun. :)

the same way.but it is more better in a blue tone i think..

I can't get it ?

Perfect.. Girl not catches fishes but she catches Sperms.

Good and creative idea..

girls used to catch fish, now it's sperm. wow, what a great evolution! :)

<< Pffff, this is soooo bad.
and art direction is completly random omg.

Clever- a pretty condom ad with no sex. I think Grey did a good job with the restrictions they had.

Malaysia makes it tough to sell condoms - here are some of the rules

PROBIHITED ARTICLES
4.2.3. Picture of woman in thin, transparent, pitted or low cut clothes until exposing her body shape or private part
4.2.4. Picture of man, woman or coupled in petting post, exchange kisses, enthusiastic, embrace or action which brought meaning to sexual intercourse.
.
4.3.3. Advertisement on contraceptive tools such as condom that features man and woman in sexy position. Advertising its brand and use is already sufficient.

Who shoots their load in a river? Is this a Malaysian thing? Have fun with sperm? Yuck! No, no and no.

@Ben Dover

Stop posting fucking ignorant comments, dude. Are you 16? No, no one shoots their load in a river. In advertising we have something called creative license. Re-read what Bob C said. When you judge a campaign, which you clearly shouldn't be doing, you should always keep in mind what market it was made for.

@Bob

I agree with you. Given the restrictions, it's an awesome campaign. Very subtle, and nicely executed.

@Morse

What's not to get? The condom is strong enough to catch all the sperm, not let it "escape". Strong condom = safer sex.

I doubt they'll catch any award like this...

now that's just silly

Awesome

Am I the only one taken aback by the enormously large sperm swimming around in that pond?

I love this campaign, with or without the restrictions.
But then again, I'm a girl who likes girly things.

I'm a girl too, and i think this campaigne is lovely, perfect execution, good idea, nice art.

I am all for pretty art but this just looks like a scene out of a disney movie starring Selena Gomez. That's scary.

beautiful visual.

massage conveyed.

These are beautiful pictures...

another cool condom look is on http://www.tasteesflavoredcondoms.com

message isn't conveying, if safety matter is concern it is more on sex with pleasure and fun

creative

like the idea but not the execution

Maybe if they did use little fish or fireflyes, then you think oh ohhhhhhh I see. But openly showing us that it is sper and it is a comdom. Meh. Who knows maybe there are rivers of sperm out there.

By the way the river looks dead at the bottom bad photo job.

color scheme is not going with the product at any way.....but concept is gud..no doubt.....

i think it's tastefully done. great great job!!!!!

I love it. :p

Good ad for condoms, without vulgar images...great art-direction...

Trying too hard, guys. Illustration does not even add value to the idea.

Love the feel of the campaign... not a fan of that net :)