28 comments

morse's picture
morse
16385 pencils

It's pretty, but I don't fully understand it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

picntype's picture
picntype
149 pencils

I think, they're trying to make a point that, sex is Fun without worries ...Girls catch fishes, Fireflies, butterflies for fun. :)

mimosainsiva@gmail.com's picture
mimosainsiva@gm...
77 pencils

the same way.but it is more better in a blue tone i think..

tamer samy's picture
tamer samy
683 pencils

I can't get it ?

The JACK's picture
The JACK
438 pencils

Perfect.. Girl not catches fishes but she catches Sperms.

Good and creative idea..

MidasTouch's picture
MidasTouch
1024 pencils

girls used to catch fish, now it's sperm. wow, what a great evolution! :)

<< Pffff, this is soooo bad.
and art direction is completly random omg.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Bob.C's picture
Bob.C
1135 pencils

Clever- a pretty condom ad with no sex. I think Grey did a good job with the restrictions they had.

Malaysia makes it tough to sell condoms - here are some of the rules

PROBIHITED ARTICLES
4.2.3. Picture of woman in thin, transparent, pitted or low cut clothes until exposing her body shape or private part
4.2.4. Picture of man, woman or coupled in petting post, exchange kisses, enthusiastic, embrace or action which brought meaning to sexual intercourse.
.
4.3.3. Advertisement on contraceptive tools such as condom that features man and woman in sexy position. Advertising its brand and use is already sufficient.

atb2005's picture
atb2005
13567 pencils

@Ben Dover

Stop posting fucking ignorant comments, dude. Are you 16? No, no one shoots their load in a river. In advertising we have something called creative license. Re-read what Bob C said. When you judge a campaign, which you clearly shouldn't be doing, you should always keep in mind what market it was made for.

@Bob

I agree with you. Given the restrictions, it's an awesome campaign. Very subtle, and nicely executed.

@Morse

What's not to get? The condom is strong enough to catch all the sperm, not let it "escape". Strong condom = safer sex.

john ler's picture
john ler
665 pencils

I doubt they'll catch any award like this...

Wordnerd's picture
Wordnerd
6660 pencils

now that's just silly

annsod's picture
annsod
30 pencils

Awesome

brookjohnston's picture
brookjohnston
296 pencils

Am I the only one taken aback by the enormously large sperm swimming around in that pond?

NataliaLima's picture
NataliaLima
1380 pencils

I love this campaign, with or without the restrictions.
But then again, I'm a girl who likes girly things.

Arce's picture
Arce
20 pencils

I'm a girl too, and i think this campaigne is lovely, perfect execution, good idea, nice art.

Arce

MK-tessa's picture
MK-tessa
216 pencils

I am all for pretty art but this just looks like a scene out of a disney movie starring Selena Gomez. That's scary.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

beautiful visual.

massage conveyed.

"If you are irritated by every rub, how will you be polished?"
— Rumi

tastees's picture
tastees
13 pencils

These are beautiful pictures...

another cool condom look is on http://www.tasteesflavoredcondoms.com

kulago's picture
kulago
101 pencils

message isn't conveying, if safety matter is concern it is more on sex with pleasure and fun

olaoluwa's picture
olaoluwa
36 pencils

creative

Glut's picture
Glut
3947 pencils

like the idea but not the execution

bakamono's picture
bakamono
1004 pencils

Maybe if they did use little fish or fireflyes, then you think oh ohhhhhhh I see. But openly showing us that it is sper and it is a comdom. Meh. Who knows maybe there are rivers of sperm out there.

By the way the river looks dead at the bottom bad photo job.

because therefore it is

anoldasgupta's picture
anoldasgupta
85 pencils

color scheme is not going with the product at any way.....but concept is gud..no doubt.....

ace85le's picture
ace85le
3939 pencils

i think it's tastefully done. great great job!!!!!

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

raw tuna's picture
raw tuna
402 pencils

I love it. :p

purshotham's picture
purshotham
455 pencils

Good ad for condoms, without vulgar images...great art-direction...

Chench's picture
Chench
38 pencils

Trying too hard, guys. Illustration does not even add value to the idea.

Adaddicted's picture
Adaddicted
3435 pencils

Love the feel of the campaign... not a fan of that net :)

withalltherespects

ankitadv's picture
ankitadv
826 pencils

superb

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