Carex Condoms: Firefly
Carex Ultra Safe
Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee


11 comments
nice ad.. its conveys the message through a nice visual ..
good execution..
nice ad.. its conveys the message through a nice visual ..
good execution..
nice ad.. its conveys the message through a nice visual ..
good execution..
I LOVE the idea and the visual. However i have to say that is a pity that it reads: "Cares ultra safe" as the image suggests that would never be ultra safe.
alone!
Bad
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I like the series (see my comments on the fishing one for limitations they faced or read the rules here http://wc.vg/kAesVy ), but visually this one has problems. talkingisfree is right it doesn't look like ultra safe - it's the size and amount of glowsperm to condomnet.
http://www.facebook.com/ConvinceMarketing
massage conveyed.
another sperm bottle hanging in the boat is class
its adding artistic touch to the art.
"If you are irritated by every rub, how will you be polished?"
— Rumi
not single minded, and silly
Clever execution..
What am I missing here? Safe for who? The sperms? Thought condoms are for preventing pregnancy and diseases. The 'catching' idea could be construed incorrectly.