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Butterfly

Agency: 
Published/Aired: 
June 2011
Description: 

Carex Ultra Safe

Advertising Agency: Grey Group, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Directors: David HK Tan, Leong Kit Sze, Zachary Low
Copywriter: Sagar Paranjpe, EuJin Foong
Photographer: Ronny Ee

Comments (12)

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Highest Rated

mkfoo's picture
mkfoo
Activity Score 12

I believed the message conveyed were:

'Happiness' (the smile on their faces)
'Any time, any where' (3 different time zone in 3 different locations)
'Pleasure & Safe' (living in a world of fantasy without worries)

...above was just my personal thoughts, do correct me if I got the wrong message.

TQ

Pentastic's picture
Pentastic
Activity Score 53

ok, the idea's alright but it somehow feels very stupid.

MK-tessa's picture
MK-tessa
Activity Score 216

agree. Like I said this has a disney-esque feel to it. Kind of like the sound of music but with sperm. lol

tamer samy's picture
tamer samy
Activity Score 681

OK, but it reflects pleasure more than safety !

TAMER SAMY
www.leapstudios.net

abdeLooK's picture
abdeLooK
Activity Score 252

all the 3 visuals are very nice, surprising concept for that product, but cool.

Gualcor's picture
Gualcor
Activity Score 978

it's SpongeBob catching jellyfish!

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

ronnyfly2's picture
ronnyfly2
Activity Score 18

se entiende mucho.. bueno a la manera como yo lo veo es que la chica esta en total felicidad en pleno orgasmo en la cual tambien se siente protegida por el preservativo que su pareja esta usando .. !
muy bueno !

ajitart's picture
ajitart
Activity Score 53

not like d idea but like D: execution....

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

massage conveyed. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

kulago's picture
kulago
Activity Score 101

idea isn't good ...where is safety

olaoluwa's picture
olaoluwa
Activity Score 36

not bad,not well executed

purshotham's picture
purshotham
Activity Score 457

All three ads are beautifully executed..with clear message..

mkfoo's picture
mkfoo
Activity Score 12

I believed the message conveyed were:

'Happiness' (the smile on their faces)
'Any time, any where' (3 different time zone in 3 different locations)
'Pleasure & Safe' (living in a world of fantasy without worries)

...above was just my personal thoughts, do correct me if I got the wrong message.

TQ

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