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Published/Aired: 
May 2010
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Art Director:Lisa Hodgskiss

Resurrect your aspirations. Free every Monday with the Cape Times.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar

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The punch line isn't death of a person, but the death of his aspirations. Where his ambition to become something better, at least to himself, passed away under he drudge of a boring job.

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