Career Times: Kitchen

Resurrect your aspirations. Free every Monday with the Cape Times.

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar
Published: May 2010

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9 comments

Guest's picture
Guest

its beautiful

Guest's picture
Guest

Shocking! It is a powerful copy indeed. Really makes you think.

Pombooie's picture
Pombooie
407 pencils

Great. This made me laugh, but then stopped me in my tracks and made me think - think real hard about my own career aspirations!

Guest's picture
Guest

nice campaign.

hassan's picture
hassan
17 pencils

you don't have to kill anyone to make others realize where they are, and where they should be. I think it's just trying to hard to convince ...

CD

riyelam's picture
riyelam
370 pencils

Yes some time we kill our aspirations for some so called realistic step in life. I think it's a perfect campaign. Only those person can realize what it feel like when you kill your aspiration for some reason and got nothing. I was just one of those lucky person who had the chance to came back. Most don't have.

Billoughsby's picture
Billoughsby
5091 pencils

This is a grandly depressing set up, the effects of which are not quite completely alleviated by the pert and chirpy little image of a classified section. A suicide intervention hot-line, more like it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

cryingmouse's picture
cryingmouse
49 pencils

Now I think I 100% understand what they show.

I like it

divs2's picture
divs2
16 pencils

Cool.

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