Career Times: Kitchen
Resurrect your aspirations. Free every Monday with the Cape Times.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director:Lisa Hodgskiss
Copywriter: Alistair Morgan
Photographer: Dawid Wapenaar
Published: May 2010
9 Comments
its beautiful
Shocking! It is a powerful copy indeed. Really makes you think.
Great. This made me laugh, but then stopped me in my tracks and made me think - think real hard about my own career aspirations!
nice campaign.
you don't have to kill anyone to make others realize where they are, and where they should be. I think it's just trying to hard to convince ...
CD
Yes some time we kill our aspirations for some so called realistic step in life. I think it's a perfect campaign. Only those person can realize what it feel like when you kill your aspiration for some reason and got nothing. I was just one of those lucky person who had the chance to came back. Most don't have.
This is a grandly depressing set up, the effects of which are not quite completely alleviated by the pert and chirpy little image of a classified section. A suicide intervention hot-line, more like it.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Now I think I 100% understand what they show.
I like it
Cool.