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Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Directors: Sakib Afridi, Amritraj Gupta, Rishi Chanana
Photographer: Kundan Raut
Illustrator: Amritraj Gupta
Via: mediaME
Comments
I think the graph is upside down. the quantity gotta be vertical and the weight horizontal. because the quantity depends on weight. hmm...this ad confuses me:)
quantity = numbers of corresponding items in wardrobe. higher weight means less bikinis.
thank you. i got it. but the axes are wrongly set. the depending part gotta be vertical. the more weight the higher or lower the wardrobe-curve . maybe it's upside down because they read from right to the left...
Totally agree. If the story is that she gets fat/slim - the horizontal axe should show her weight increasing/decreasing and the vertical her wardrobe changing. That way it would be easier to understand.
I like this campaign
This is the weakest one in the campaign. Not as smart as the others.
nice campaign!
http://dgdico.com.ar/
Hmm, yes. I think we got the axes wrong.
Will fix. Thanks.
The axes aren't the only thing wrong with this.
www.storytellerscreative.com
too much informative, not appealing, people who are the target wont be interested in seeing it and maybe "analyze" it to understand it...
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Everartz
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Everartz
Nice concept. Nice executions.
I rarely see something from our neighborhood on adsoftheworld
creative campaign . nice ;))
loved it
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Thanks for the link Ivan :)
Zeid Nasser
Founder | mediaMe.com
CEO | MediaScope Ltd.
amazing at plotting graphs i must say...coulda been a good idea but gone horribly wrong. utterly confusing...
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