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Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Directors: Sakib Afridi, Amritraj Gupta, Rishi Chanana
Photographer: Kundan Raut
Illustrator: Amritraj Gupta
Via: mediaME
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Comments
I think the graph is upside down. the quantity gotta be vertical and the weight horizontal. because the quantity depends on weight. hmm...this ad confuses me:)
quantity = numbers of corresponding items in wardrobe. higher weight means less bikinis.
thank you. i got it. but the axes are wrongly set. the depending part gotta be vertical. the more weight the higher or lower the wardrobe-curve . maybe it's upside down because they read from right to the left...
Totally agree. If the story is that she gets fat/slim - the horizontal axe should show her weight increasing/decreasing and the vertical her wardrobe changing. That way it would be easier to understand.
I like this campaign
Wellcome!!!!! Kamela Man
This is the weakest one in the campaign. Not as smart as the others.
nice campaign!
http://dgdico.com.ar/
Hmm, yes. I think we got the axes wrong.
Will fix. Thanks.
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http://www.sakibafridi.com
The axes aren't the only thing wrong with this.
www.storytellerscreative.com
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http://twitter.com/STRTLRS
too much informative, not appealing, people who are the target wont be interested in seeing it and maybe "analyze" it to understand it...
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Everartz
| Everartz |
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Everartz
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Nice concept. Nice executions.
I rarely see something from our neighborhood on adsoftheworld
creative campaign . nice ;))
Creativity is simplicity
loved it
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Thanks for the link Ivan :)
Zeid Nasser
Founder | mediaMe.com
CEO | MediaScope Ltd.
amazing at plotting graphs i must say...coulda been a good idea but gone horribly wrong. utterly confusing...