Career Junction: Wardrobe

Career Junction: Wardrobe

Put your skills to better use.

Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Directors: Sakib Afridi, Amritraj Gupta, Rishi Chanana
Photographer: Kundan Raut
Illustrator: Amritraj Gupta
Via: mediaME

Your rating: None Average: 5.1 (8 votes)
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Comments

Submitted by sumsum on Mon, 2008-08-25 06:57.

I think the graph is upside down. the quantity gotta be vertical and the weight horizontal. because the quantity depends on weight. hmm...this ad confuses me:)

Submitted by sneakyhands on Mon, 2008-08-25 08:36.

quantity = numbers of corresponding items in wardrobe. higher weight means less bikinis.

Submitted by sumsum on Mon, 2008-08-25 09:26.

thank you. i got it. but the axes are wrongly set. the depending part gotta be vertical. the more weight the higher or lower the wardrobe-curve . maybe it's upside down because they read from right to the left...

Submitted by Dzsoi on Mon, 2008-08-25 10:29.

Totally agree. If the story is that she gets fat/slim - the horizontal axe should show her weight increasing/decreasing and the vertical her wardrobe changing. That way it would be easier to understand.

Submitted by Kamelaman on Mon, 2008-08-25 06:57.

I like this campaign

Submitted by ricklongo on Mon, 2008-08-25 08:48.

This is the weakest one in the campaign. Not as smart as the others.

Submitted by dico on Mon, 2008-08-25 09:47.

nice campaign!

http://dgdico.com.ar/

sakibafridi's picture
Submitted by sakibafridi on Mon, 2008-08-25 10:51.

Hmm, yes. I think we got the axes wrong.
Will fix. Thanks.

STRTLRS's picture
Submitted by STRTLRS on Mon, 2008-08-25 19:45.

The axes aren't the only thing wrong with this.

www.storytellerscreative.com

everartz's picture
Submitted by everartz on Tue, 2008-08-26 01:50.

too much informative, not appealing, people who are the target wont be interested in seeing it and maybe "analyze" it to understand it...
--
Everartz

everartz's picture
Submitted by everartz on Tue, 2008-08-26 01:51.

--
Everartz

Submitted by LeeMoh on Tue, 2008-08-26 02:12.

Nice concept. Nice executions.

I rarely see something from our neighborhood on adsoftheworld

Submitted by Mai_Maged on Tue, 2008-08-26 02:53.

creative campaign . nice ;))

second_creator's picture
Submitted by second_creator on Tue, 2008-08-26 06:51.

loved it

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Submitted by mediaME.com on Thu, 2008-08-28 03:48.

Thanks for the link Ivan :)

Zeid Nasser
Founder | mediaMe.com
CEO | MediaScope Ltd.

Submitted by awenindo on Tue, 2008-09-09 03:28.

amazing at plotting graphs i must say...coulda been a good idea but gone horribly wrong. utterly confusing...

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