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Published/Aired: 
December 2012
Description: 

Are you busy not working? It's time for a change.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Copywriters / Photographers: Zezé Medeiros, André Savastano

Comments (10)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

the idea seem to be based on a true and a funny insight which I really like.
but the art direction really blows. bad retouching and the font ensemble really throws me off...

feysal's picture
feysal
Activity Score 2561

i like the photography and art direction but i really dont get it

groovy baby!

glutamin's picture
glutamin
Activity Score 107

at first sight i read the second line like "it's time for a dance". i think my subconscious trying to make it funny, because it's so boring.

ricardopele's picture
ricardopele
Activity Score 5

Great set of Ads. Awesome art direction, great job guys.

CACAHD's picture
CACAHD
Activity Score 2186

You should have chosen better fonts... But this is a good start for school. Congrat!

bate_palmas's picture
bate_palmas
Activity Score 1479

The art direction is great, but the idea itself lacks a bit of credibility.

Consider the fine line between hyperbole and stuff that's just made up. You'll find this series a bit too surreal (especially the penguin one)

Good job otherwise.

certaintly's picture
certaintly
Activity Score 3994

would these work better as separate ads? what i mean is: couldnt it be a copy-based ad or a visual-based ad and work better on it's own?

copy and visual seem to compete, idk.

certaintly's picture
certaintly
Activity Score 3994

^nevermind

kleenex's picture
kleenex
Activity Score 43452

not awful..

tazyboy's picture
tazyboy
Activity Score 777

Not bad

Nike Diesel's picture
Nike Diesel
Activity Score 13630

the idea seem to be based on a true and a funny insight which I really like.
but the art direction really blows. bad retouching and the font ensemble really throws me off...

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