Career Builder: Plant

Are you busy not working? It's time for a change.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Copywriters / Photographers: Zezé Medeiros, André Savastano
Published: December 2012

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10 comments

feysal's picture
feysal
2140 pencils

i like the photography and art direction but i really dont get it

groovy baby!

glutamin's picture
glutamin
107 pencils

at first sight i read the second line like "it's time for a dance". i think my subconscious trying to make it funny, because it's so boring.

ricardopele's picture
ricardopele
5 pencils

Great set of Ads. Awesome art direction, great job guys.

CACAHD's picture
CACAHD
1701 pencils

You should have chosen better fonts... But this is a good start for school. Congrat!

bate_palmas's picture
bate_palmas
1479 pencils

The art direction is great, but the idea itself lacks a bit of credibility.

Consider the fine line between hyperbole and stuff that's just made up. You'll find this series a bit too surreal (especially the penguin one)

Good job otherwise.

certaintly's picture
certaintly
4060 pencils

would these work better as separate ads? what i mean is: couldnt it be a copy-based ad or a visual-based ad and work better on it's own?

copy and visual seem to compete, idk.

certaintly's picture
certaintly
4060 pencils

^nevermind

kleenex's picture
kleenex
25530 pencils

not awful..

tazyboy's picture
tazyboy
777 pencils

Not bad

Nike Diesel's picture
Nike Diesel
13339 pencils

the idea seem to be based on a true and a funny insight which I really like.
but the art direction really blows. bad retouching and the font ensemble really throws me off...

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