Career Builder: Plant

Are you busy not working? It's time for a change.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Erico Braga
Art Directors / Copywriters / Photographers: Zezé Medeiros, André Savastano
Published: December 2012


feysal's picture
2548 pencils

i like the photography and art direction but i really dont get it

groovy baby!

glutamin's picture
107 pencils

at first sight i read the second line like "it's time for a dance". i think my subconscious trying to make it funny, because it's so boring.

ricardopele's picture
5 pencils

Great set of Ads. Awesome art direction, great job guys.

CACAHD's picture
2024 pencils

You should have chosen better fonts... But this is a good start for school. Congrat!

bate_palmas's picture
1479 pencils

The art direction is great, but the idea itself lacks a bit of credibility.

Consider the fine line between hyperbole and stuff that's just made up. You'll find this series a bit too surreal (especially the penguin one)

Good job otherwise.

certaintly's picture
4056 pencils

would these work better as separate ads? what i mean is: couldnt it be a copy-based ad or a visual-based ad and work better on it's own?

copy and visual seem to compete, idk.

certaintly's picture
4056 pencils


kleenex's picture
34155 pencils

not awful..

tazyboy's picture
777 pencils

Not bad

Nike Diesel's picture
Nike Diesel
13389 pencils

the idea seem to be based on a true and a funny insight which I really like.
but the art direction really blows. bad retouching and the font ensemble really throws me off...

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