Carbocisteine: Opera

Pharex Carbocisteine
Cough Syrup

Advertising Agency: DM9JaymeSyfu, Manila, Phillipines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Louie Sotto, Jerry Hizon
Creatives: Allan Montayre, Pinoy Reyes
Art Director: Miko Quiogue
Copywriter: EJ Galang
Group Account Director: Ronald Barreiro
Account Director: Ria Buenafe
Account manager: Ina Vargas

March, 2011


JablesVanBuren's picture
79 pencils

the others in this series are a little more clear. I saw this one first and starred at it for a while before I realized other chairs were turned inwards facing one particular seat. in the others, that concept is a little more clear and noticeable.
as far as the idea is concerned, I like it. I hate it when i'm "that guy". everyone tries to pretend like they aren't bothered by it, but they are.

JustinCarrasquillo's picture
557 pencils

I don't get it...

TommyO's picture
1866 pencils

When you cough at the opera hall, everyone is turning towards you ( see who interrupts).

Corbeen's picture
1093 pencils

very good. Very fresh and original..

everartz's picture
7609 pencils

nice 3D ... like it

| Everartz |

Davai's picture
618 pencils

Not bad, but a bit too simple...

YJ's picture
372 pencils

Sometimes simple is exactly what's needed to get the message across. Not everything has to be complicated and hard to figure out.

Davai's picture
618 pencils

Simple yes, but too simple... This is nice but it looks like a first idea to me

mr.x's picture
996 pencils

Pretty clever ad. The 3D execution is the only thing I'm not so sure about.

freakart's picture
534 pencils

agree, the lighting could be better, but you never know the background of the project, deadlines, budget etc.


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YJ's picture
372 pencils

I like this entire series. Very well done.

raven's picture
204 pencils

Lion winner!

riccardobresciani's picture
3 pencils

this goes in the direction of a lost advertising style, the one that we kind of proud some years ago, the one that was brilliant, simple but yet so punctual. About this, i'll soon post a hopefully massive writeback thread: why advertising had become so less arty than it was once? what strategies had REALLY changed about it? Why we still stare at stories, but none is really using them in adv industry? (except for some wonderful cases)

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