Caran d'Ache Crayons: Green

Let it Out.

Every child and his parents and grandparents know the brand Caran d'Ache. The illustrated crayons campaign reminds them all what it is they love or used to love about Caran d’Ache: The sheer joy of creating that on some level everyone can relate to.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Philipp Skrabal
Art Director: Paul Labun
Graphic Designer: Katja Schlosser
Illustrators: Isabelle Bühler, Paul Labun
Published: December 2011

5 comments

certaintly's picture
certaintly
4056 pencils

very nice, very appealing
but this idea has been done soooooooo many times.
with very similar executions

sacrilegend's picture
sacrilegend
2323 pencils

Couldn't agree more. The line also bores me to tears.

salil.sharma's picture
salil.sharma
2278 pencils

Outstanding ! Excellent Art , Execution & Copy ! Perfect Job Guys !

kleenex's picture
kleenex
32989 pencils

Winner!!!

Austin Video Production's picture
Austin Video Pr...
943 pencils

Nice. It grabs your attention.

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