Caracol Radio: Che Cornell

Caracol Radio: Che Cornell

Radioactiva, The Rock Planet 97.9 F.M.

Advertising Agency: Ade, Bogota, Colombia
Creative Director: Nacho Martinez
Art Director / Copywriter: Leonardo Silva
Illustrator: Naranja
Published: September 2007

Average: 3.9 (25 votes)

Comments

Oh look, Che and Marilyn ... again.

Amen

Kaifa's picture

Done soooo many times.
------------------------
"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

La gráfica está muy buena....pero creo que el recurso ya está usado un par de veces antes.
Pero es una buena gráfica.

OMG! This is probably the 1,000,000th time Che is used in an ad. It is getting really annoying. It actually makes me hate the product advertised without even knowing what it is.

i'm agree whit bluefish, is sooooooo boring, Che… BAH!

NomadDCLXVI's picture

I can't take it anymore ... Leave Che alone for some next 100 years - o.k. at least for some 10... it's getting annoying and lousy as well.

Un concepto válido, desaprovechado.

excellent work, I had liked that this campaign was created by my jajajajaa.

I like. Sorry.

Que mal..

No hay tiempo to lose!

pabloaotw:
tienes razón.

I'm surprised they didn't use Adolf Hitler or Bin laden or Stalin or zzzzzzzzzzzzzzzzzzzzzzzzzzzz... Whoops. Sorry. I fell a sleep there for second! I'm so tired of seeing these kind of characters used to leverage a product. C'mon guys! Think original.

*sick of Che Guevara*
and is this a communist rock radio station? I don't get it.

"the art director says: whatever I say"

NomadDCLXVI's picture

Yea :) this is christian communist rock radio... wierd station

Hey guys above! o.k., concept's not fresh but keep in mind that everytime you see a Che ad or whoever ad it's probably presented in different countries. So in this point of view, TA has no clue whether a similar ad has been done in another part of the world so therefore it might be as effective as a brand new concept. And I'm telling you this although I know the main point of this site...

I'll never understand why any brand would want to associate with a sociopathic murderer like Che Guevarra. I suppose so long as people continue to get their history lessons from MTV rather than a book, Che will continue to enjoy this unwarranted, idealized reputation.

laserbeak, would you rather they use Nixon, Bush sr. or Reagan instead. I am sure there are a lot of historical books with accurate info on them, but I bet more people would trust MTVs versions of their stories.

More people trusting MTV than history books for accurate historical information? Well that explains the sorry state of public education and your dim-witted comments. Read this book if you actually care to learn something. Or continue get all your knowledge from MTV, but please don't ever vote or breed.

http://www.amazon.com/Exposing-Real-Che-Guevara-Idolize/dp/1595230270