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Comments (9)

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Highest Rated

advertisingenius's picture
advertisingenius
Activity Score 60

Agreed. Yokel you know your stuff.

Ney Frances's picture
Ney Frances
Activity Score 660

oh no! this one is idiot! minus one for the hole campaign! 8/10 the image should be shown from the inside!

is there life before death?

advertisingenius's picture
advertisingenius
Activity Score 60

This one is fine just as it is. Nice campaign.

Ney Frances's picture
Ney Frances
Activity Score 660

if you are out of the car you will not be driving it! just as the jumping mom one, is badly located!

is there life before death?

Sick-of-adS's picture
Sick-of-adS
Activity Score 250

you must be kidding... if it is placed inside then it would be delivered only to the driver.. this is for every driver passing infront of this car, for maximmum exposure of the message. otherwise the campaign would cost hell lot to print sunshades for every citizen in the city!!
I still dont think the campaign is communicating well!

advertisingenius's picture
advertisingenius
Activity Score 60

It's "strategically" placed like this for pedestrians on the outside to see. It's not like this is on the inside of every car. Unless the agency can somehow manage to break into every car in South Africa...then sure, it would be great to have the message the other way facing the driver. I dont think thats gonna happen though.

Rog's picture
Rog
Activity Score 6082

Soft-cock execution.
Detracts from the others.
Shouldn't have been approved.
Got to know your limits, people!

>>>> That's not an ad. THIS is an ad.

me thinks's picture
me thinks
Activity Score 722

Airy-fairy. Sorry,guys.

Yokel's picture
Yokel
Activity Score 604

No, this is good. Different from the others, but probably longer lived, and cheaper. Production cost on these things are cheap, then you give 'em away to people who'll use them, and you've got long lived free advertizing in a non traditional ad space where passersby will see it again and again.

advertisingenius's picture
advertisingenius
Activity Score 60

Agreed. Yokel you know your stuff.

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