Flak jacket

February 2011

Print advertisment created by Arttechnology, Ukraine for CAR Driving School, within the category: Education.

Be equipped, speed is crafty

Advertising Agency: Arttechnology, Kyiv, Ukraine
Art Director: Denis Pogrebnyak

Comments (7)

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Highest Rated

denfilm's picture
Activity Score 406

Thank you everybody

morse's picture
Activity Score 17691

I'm not quite sure that I understand it correctly, but it looks good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 46913

Well Morse it looks like to me that this is a an ad for a driving school and that the seatbelt is supposed to be equal to armor.

Nice idea.

povarishka's picture
Activity Score 10

l like it most of all !!!

jimbalalestat's picture
Activity Score 110

i like the series. but isn't there any other way out for that red copy, from the art directors point of view?

Jupiter's picture
Activity Score 547

line is seems like it's talking about two separate things when it shouldn't...and that typo...

arresting visual though:-)

commenting just to gather more pencils:-)

everartz's picture
Activity Score 7609

well i understood that the entire armor or jacket is made from the seat belt texture.. which explains the importance of wearing the seat belt, but according to this ad it loos like your getting in a war not driving a car, unless Ukraine's streets are full of worriors :).. i still like it and i find that it works and delivers the msg.

| everartz |

denfilm's picture
Activity Score 406

Thank you everybody