CAR Driving School: Flak jacket
Be equipped, speed is crafty
Advertising Agency: Arttechnology, Kyiv, Ukraine
Art Director: Denis Pogrebnyak
Published: February 2011
Be equipped, speed is crafty
Advertising Agency: Arttechnology, Kyiv, Ukraine
Art Director: Denis Pogrebnyak
Published: February 2011
7 comments
I'm not quite sure that I understand it correctly, but it looks good.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Well Morse it looks like to me that this is a an ad for a driving school and that the seatbelt is supposed to be equal to armor.
Nice idea.
l like it most of all !!!
i like the series. but isn't there any other way out for that red copy, from the art directors point of view?
line is confusing...it seems like it's talking about two separate things when it shouldn't...and that typo...
arresting visual though:-)
commenting just to gather more pencils:-)
well i understood that the entire armor or jacket is made from the seat belt texture.. which explains the importance of wearing the seat belt, but according to this ad it loos like your getting in a war not driving a car, unless Ukraine's streets are full of worriors :).. i still like it and i find that it works and delivers the msg.
| Everartz |
Thank you everybody
http://ministryfilm.com/Ministry_Film/CreativeNews.html