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Comments (20)

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Highest Rated

Guest's picture
Guest

gets you and your car home... but your car brings an ugly fat car home with you and drips oil all over your driveway.

andyk's picture
andyk
Activity Score 14

I might be wrong but I think using alcohol is not a good idea, Its a nice concept and art direction but not sure Alcohol and driving!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I think in this particular case it IS a necessary element in the ad (the use of alcohol.) They're not showing driving under the influence here. That's probably why they avoided to show a person in the ad or put any motion blur on the vehicle. The visual communicates the inoperability of the driver and thus the car itself. I don't think it's as "brilliant" as certain someone on here says it is, but I have no objection to the ad, either. The message is quite clear and fast. And I bet it even raised quite an awareness among the target.

Pombooie's picture
Pombooie
Activity Score 407

Alcohol and driving. That's the whole point of the ad!

Pombooie - the idea is everything

PurpleHaze's picture
PurpleHaze
Activity Score 53

awesome work really cool....if you're stupid enough to drive when ur drunk
then u mite as well have a car that'll take u home safe

Yr's picture
Yr
Activity Score 168

THIS IS BRILLIANT 3

Andal's picture
Andal
Activity Score 863

IT ISN'T 3
__________________________
Smart and Funny Signature.

_______________
It's so easy to critic.

Beatboxer's picture
Beatboxer
Activity Score 1517

OH C'MON, STOP IT!
FOR F*** SAKE 3

Yr's picture
Yr
Activity Score 168

IT IS! 3 (i've just visited focus groups:)

vinaywins's picture
vinaywins
Activity Score 138

great art direction

Wordnerd's picture
Wordnerd
Activity Score 6692

Wow, you guys found a way to mix visual a) car and b) beer. I've had it with those ads getting so simple the message is lost. it isn't a service for adpeople, right? ask your mother if she get's that!

saywateveruwant's picture
saywateveruwant
Activity Score 20

interesting mix of visual. but i have to say the message of the autopilot service that drive you and your car home is not getting through. the campaign doesn't work for me. (great service though?)

Bakunin's picture
Bakunin
Activity Score 85

i honestly think the conversation beetwen Yr and Andal is more interesting. :)

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Very unclear, and confusing message.

Its a fairly simple and interesting service they are advertising so surely they can do some great, clear, simple communications?

melocoton's picture
melocoton
Activity Score 987

C´mon, one idea repeated tree times!! this thinking is so poor for a great service, it´s really a shame.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Very much on board with your comments. It is the same idea executed three times exactly the same way.

mayhem's picture
mayhem
Activity Score 126

I like it, but i agree with you that one ad is enough.

moiettoi's picture
moiettoi
Activity Score 26

Nice execution, but filling up the cars lights with beer doesnt mean its going to get u home safely.. how does it connect??

Pombooie's picture
Pombooie
Activity Score 407

It links car and alcohol. When you're tanked up, you're car is tanked up too.

Pombooie - the idea is everything

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I especially like the "droopy eyelid" effect you get with this shot. The amount of the suds is juuuuuuust right on this one!

Guest's picture
Guest

gets you and your car home... but your car brings an ugly fat car home with you and drips oil all over your driveway.

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