Capstar: Wanted

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Francine Bittencourt
Illustrator: Natan Nakel
Digital Artist: Luis Fasoli
Published: June 2011

16 comments

Phony Ads's picture
Phony Ads
149 pencils

Really?

gadgets's picture
gadgets
1063 pencils

unfortunately i cannot give 0.5 stars...1 star is too much

MidasTouch's picture
MidasTouch
1024 pencils

Déjà vu.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Nike Diesel's picture
Nike Diesel
13389 pencils

Jebus!
This is soo lame.

kimbaze's picture
kimbaze
93 pencils

the sixties are back...

coz i said so

viisshnu's picture
viisshnu
14 pencils

Is this a joke?

Sorry, but this is very juvenile.

shahidali's picture
shahidali
4067 pencils

I personally don't find the idea bad. Though not the newest of all ideas:-) The execution has areas of improvement. Too many elements in the bottom.

shahid

Rotzgoht's picture
Rotzgoht
186 pencils

Could've been OK, if still unoriginal, at least a fun read. But it's another example of copy lost in translation. Ick.

SuperAndrew's picture
SuperAndrew
99 pencils

Student work?

Nike Diesel's picture
Nike Diesel
13389 pencils

Yes, but the bad kind.

Glut's picture
Glut
3947 pencils

no please

CuriousPencil's picture
CuriousPencil
4227 pencils

deleted. Thought it was a scam. Turns out it's an agency from an award-winning country that makes original work fantastically often, that deserves every piece of praise, and this piece fully fits into the level of opinion I have for much of the output there.

Tell you what, fuck it, can't un-delete, but this is a SCAM. The agency quoted above does have Capstar as a client. But looking at the work it does for the brand, a Novartis sub-brand, it will always be Novartis-branded as the parent company.

Ivan, you guys need to take a S E R I O U S look at your submissions process. This site is taken seriously by the advertising community. You've just let some student prank come in and damage the reputation of a brand, and an agency, because you're not spending time to make sure the agency has actually submitted something. You told me earlier in the year that you can't spend time checking if people are who they say they are. And that they can fake email addresses.

Make the time. Get a Skype account, spend pennies telephoning them. Otherwise you've just highlighted a really brilliant way for disgruntled people to sabotage reputations.

Nike Diesel's picture
Nike Diesel
13389 pencils

You got my vote! :)

ajitart's picture
ajitart
53 pencils

Bad execution Bad Idea....:(

bluemonster's picture
bluemonster
28 pencils

I thought it was a wanted poster from the anime "one piece."

ace85le's picture
ace85le
3939 pencils

this look like a google search image edited with Paint.

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