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Capri: Sexy stilettos

Capri: Sexy stilettos
Your rating: None Average: 6.7 (35 votes)

Advertising Agency: Dentsu, Toronto, Canada
Creative Director / Copywriter: Glen Hunt
Art Directors: Jeff Hilts, Deborah Prenger
Designers / Illustrators: Henry Lee, Gasper Barone
Account Manager: Stephen Kiely

Comments

LeeHarvey's picture 1541 pencils

Wow, very nice!

rosss's picture 146 pencils

:-/
Don't get it.

Signe_S's picture 349 pencils

The visual is a foot print of a stiletto. And a female lower body

Wordnerd's picture 4753 pencils

Ahhhh... didn't get it

sloppy4's picture 1184 pencils

that's quite a generous female lower body. needin' of some nair.

H.'s picture 32 pencils

That is some deep stuff man. Definately for the brave.

Art is real freedom

Success is the best revenge

ypyng chong's picture 39 pencils

S3xY~

jenm's picture 40 pencils

niiiccee one.

andreis's picture 292 pencils

good,

ps: dear colleagues, before posting "don't get it" or "doesn't make any sense", please look up word "stiletto" in the dictionary, if English is not your first language....

---
andreis.carbonmade.com

nC's picture 50 pencils

nC
so, are you holding a long sword? genius

nC

Olafski001's picture 965 pencils

i think this is a good idea but the problem is that visual is not sexy
and it should/could have been

juliangray's picture 1023 pencils

agree.

Mr.Top's picture 732 pencils

uhmmmm... ZZzzzz....

Tinglow's picture 622 pencils

I really like it. But i feel not many will get the ad in the first instant and also the copy composition in the lay-out is not right. But still, made me smile.

---
It comes just like that!

teenie's picture 1910 pencils

I got it, but I don't really like it. It feels very "so what" to me. Yes, it's the footprint of a stiletto, but what's the second-degree thinking on this? A woman with a small head and a big butt? A guitar pick and a pea? Pfft. Feels empty and uninspiring and gives me no insight to the product.

Guest's picture

Haveing sex with a man is a lot better and fun

gtbernstein's picture 32 pencils

Wow, it took me all of 2 seconds to get this. I am amazed by how slow some of you are. If you couldn't tell that the stiletto footprint makes the woman's belly button and pubic hair and that the pink background is her skin, then I really worry about your deductive abilities. I think just about any average person will get this. This is an excellent visual solution.

Makes me believe a lot of you out there still haven't found the arrow pointing right in the FedEx logo or the smile in the LG logo.

Great job guys.

LeeHarvey's picture 1541 pencils

Thank you Bernstein! As you can see I DID get it at first sight (see first comment) but I never saw the arrow in FedEx, funny. The LG-smile I did see.
Anyways, this is indeed a nice ad and ditto illustration.

teenie's picture 1910 pencils

Since when is bush sexy? Yeesh.

sold's picture 2341 pencils

cool visual solution, but... the ad have a sex-appeal to men.
who is the target?
so, good visual solution, very weak as an ad.

alvinpck's picture 1122 pencils

Thought it was a guitar pick.

...
http://alvinpck.deviantart.com/

vekialvivo's picture 32 pencils

Good effort. Hard to get, requires more time than it will get. I don't like to reinforce traditional layouts, but this one would've worked better with the copy in the bottom.

Rog's picture 6110 pencils

Oh baby!

>>>> That's not an ad. THIS is an ad.

vurtomatic's picture 340 pencils

Not sexy.

biabitch's picture 304 pencils

agree.

RM's picture 421 pencils

It's OK... didn't get it immediately, don't think people will understand the double visual

Jaw by the sea's picture 37 pencils

Its cool

Hiten86's picture 72 pencils

Brave. . . .Really brave!

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

Luis Maram's picture 147 pencils

I think it is a good design. I like it a lot... but I can't get out of my mind a very similar work from the International Bienal Poster in Mexico in 1992. I don't say it's a copycat; first one is from Finland and this one is canadian, but it is just a sample of how similar are the ways that designers walk into. If you wanna see it, I posted them in my blog, here:
http://blog.luismaram.com/2008/02/28/tacones-vientres-femeninos-y-stil...

Creativity is an inner monster.
http://blog.luismaram.com

Zulo's picture 62 pencils

Great.
I got it.

JAGGY's picture 1396 pencils

Dig deeper. No, the ad is good enough.

Jaggy, MICA Ahmedabad

berenice81's picture 136 pencils

Oh, my god....

It´s just a footprint!!!!

Don´t you understand it ?? really???

You might be a man

sold's picture 2341 pencils

so, you, a girl, are the target, right? ok, do you feel atract by this image of a female genitalia?

this ad its not good just because it is "talking" with the wrong audience.

doworkson's picture 242 pencils

those shoes need a shave.

judy.y's picture 81 pencils

haha nice

gmint7's picture 1899 pencils

:::J:::

good.

but not selling

:::J:::

Mr. Right's picture 8 pencils

I hate to bash others work, but this same idea of the silhouette of the female privates has been done many many times. Right of hand...Playboy. If I think or see the others I will let you know. Plus does this ad appeal to your demographic?? mmmmmmm no!

mikepants2005's picture 438 pencils

If that's meant to be her bush then boy, she needs a trim!

direk's picture 28 pencils

Nice twist but trim it baby.

Justincredible's picture 12 pencils

Lave0097@algonquincollege.com

hmm...personally, i saw the footprint right away. didnt get that it's supposed to be a womans nether region lol

very clever, not too suggestive but daring no less

againstcurrent's picture 13 pencils

cooooooool heel print.....

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