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Mario

Agency: 
Published/Aired: 
December 2008
Description: 

Time may change some things.
But your music remains the same every saturday at 5pm on 95.7fm.

Advertising Agency: Grupo Novel, Santo Domingo, Dominican Republic
Creative Director / Art Director: R. Muñoz
Illustrators: R. Muñoz, E. Bido

Comments (8)

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Highest Rated

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Great art direction!

NatalieM's picture
NatalieM
Activity Score 1685

Ah, I get it. So, Capitulo plays 80s music, huh? Clever!

STRTLRS's picture
STRTLRS
Activity Score 1601

Great art direction on these. Copy could use some tweaking.

Saludos a mi gente en DR y "la nota diferente"!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

darth_darkcape's picture
darth_darkcape
Activity Score 100

I like this but why is the entire campaign using only video game references.... that i don't get.

Guest's picture
Guest

In my openion: because back in the 80's the only methods of "private entertainment" are the portable game consoles named "game & watch" and your magnetic-tape-based "walkman".

Now, the sound of these "game & watch" things was really poor & monotonic. It only consisted of sound fx for what the character itself is doing from jumping to grabbing an object.. etc, so for one to be truly immersed & isolated he has to put his headphones with his personal music on.

By time, music attaches to the visuals of the game, and one brings another, meaning if you see the character you used to play for endless hours, you'll definitely remember the music. These were iconic game characters back then, Donki Kong, Supers Mario.. etc.

That's what I think. Have a nice day. :)

Marwan Ragheb

Jorgenrique's picture
Jorgenrique
Activity Score 24

Nice

Guest's picture
Guest

i love it

unmanman's picture
unmanman
Activity Score 118

greetings

lovely. the message is very strong.

Garlos Sánchez's picture
Garlos Sánchez
Activity Score 47

Great art direction!

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