Capital Magazine: Worker

It's now or never if you want to invest in real estate.
Before you begin listening ask yourself who's talking.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les six
Art Director: Sebastien Guinet
Copywriter: Josselin Pacreau
Asst. Art Director: Julien Hérisson
Aired: June 2009

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9 comments

Guest's picture
Guest

terrible campaign, worst advice ever as well... must be an extremely bad magazine.

maranca82's picture
maranca82
421 pencils

The advice is supposed to be biased, that's the whole point of the campaign.

Great concept. So-so execution.

Leland's picture
Leland
95 pencils

I think you've completely missed the point.

Dev Kumar's picture
Dev Kumar
834 pencils

Good campaign overall except for a little blemish midway.

Guest's picture
Guest

concept needs to be clearer. it needs to be more obviously that this guy does not know what he is talking about. I don't know who he is, just because he is a construction worker doesn't mean he knows nothing about investments.

it took me a while to understand what was going and/why his eyes where blocked.

maranca82's picture
maranca82
421 pencils

The point is that he'll make money if people invest in real estate. Therefore his opinion/comment is biased. Since this is for an economics magazine, the target market would presumably be smart enough to get this concept; you obviously don't subscribe.

Guest's picture
Guest

i did not miss the point, i know that the magazine is trying to warn you against biased advices, but being an economics magazine i think it is idiotic to prevent the house market to emerge, it really needs it, and they are making it look bad just because they use a "land-developer" type of character , i dont want to get into economics because this isnt probably the best forum for it, --- however, i think it is a really bad execution of mediocre idea. and why is the type (inside the bubble) so dark, is it my screen? and i agree with the comment above, why are his eyes covered? are construction workers some kind of criminals? anyways, i could go on and on... and i stand by my initial point. TERRIBLE!

Guest's picture
Guest

I like this campaign. I got it right away, and it's highly effective as a series. By itself it's less effective, but still works. I think the point is that these people are giving you advice that will benefit themselves. For example, the construction worker just built a house and now he wants you to buy it. Also I think the eyes are covered to make them seem more sleazy, dishonest, or just to cut off that "personal" connection between model and viewer. It works for me.

willer's picture
willer
6 pencils

agree with u.but still thought it is not typical enough by using a construction worker

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