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Capital advertising: Stop female foeticide

Capital advertising: Stop female foeticide
Your rating: None Average: 6.2 (18 votes)

Advertising Agency: Capital advertising, Gurgaon, India
Creative Director: Joy Mohanty
Art Director: Ritesh Nagpal
Copywriter: Varun Popli
Published: May 2008

Comments

machoman's picture 40 pencils

Simple and effective. Very nice!

Machoman, creative director

sonucoues2002's picture 790 pencils

seen this type of visual so many time

sismo83's picture 38 pencils

why? why?

kgeiger's picture 5158 pencils

I know my reference framework is a bit off-sides, but this still reminds me of Rammstein's "Mutter" cover art...

whitewhite's picture 153 pencils

is it just a foetus? or is there somethig more that the pic says?

in-of-the-box's picture 15 pencils

Foetus with her fingers crossed = She doesn't know if she'll make it.

getconnected2001's picture 992 pencils

Bit forced but Like it!

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NatalieM's picture 1693 pencils
jaya singh's picture 14 pencils

crossed fingers, seems as the baby doesn't want to come out to the brutal world................
beautiful imagination.....

Jaya Singh

Guest's picture
7

Just from the wording on the ad, it's not about the fetus doubting the fitness of the world, it's about the fetus hoping she isn't aborted because her parents had testing done and found out she's female.
Female Fetuscide (or Female Foeticide, depending on spelling) is the abortion of a fetus because the fetus has been determined to be female.

And even creepier? The photo is likely posed using an aborted fetus.

Reasonably powerful image, though.

Guest's picture

Strong image. Great ad. But unfortunately, I don't know how much impact it will have on the kind of people who actually abort a child based on its sex.

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