Capital advertising: Stop female foeticide

Capital advertising: Stop female foeticide

Advertising Agency: Capital advertising, Gurgaon, India
Creative Director: Joy Mohanty
Art Director: Ritesh Nagpal
Copywriter: Varun Popli
Published: May 2008

Your rating: None Average: 5.9 (15 votes)

Comments

Simple and effective. Very nice!

sonucoues2002's picture

seen this type of visual so many time

why? why?

I know my reference framework is a bit off-sides, but this still reminds me of Rammstein's "Mutter" cover art...

is it just a foetus? or is there somethig more that the pic says?

Foetus with her fingers crossed = She doesn't know if she'll make it.

Bit forced but Like it!
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NatalieM's picture

crossed fingers, seems as the baby doesn't want to come out to the brutal world................
beautiful imagination.....