CAPI: Toilets

Pure Italian toilet water.
The Italian Alps. Over 10 million visitors each year, and a human to toilet ratio of 6.500:1. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn't.

Copywriters:Veronica Copestake, Joe Hawkins

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew

Published: 
April 2014

4 comments

damnson's picture
damnson
11519 pencils

What the heck???

An axe murderer of ads.

henito's picture
henito
560 pencils

don't get it. what?

Adliber's picture
Adliber
174 pencils

Huh? Drink Italian toilet water. Are you pulling my chain?

get it's picture
get it

i assume this a visualisation of what goes into italian sparkling water. great ads

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