CAPI: Marathon Cyclists

Pure Italian fatigue vomit water.
The Italian alps. Home to the most chaotic single-day bike race on earth. 9000 participants. 299km. 8 Toilets. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn't.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Copywriters:Veronica Copestake, Joe Hawkins
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew
Published: April 2014

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5 comments

morse's picture
morse
15046 pencils

Vomit water? Are you sure?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
25642 pencils

AWFUL COPY.

Perkptar's picture
Perkptar
376 pencils

Expel, urinate an even pee! But vomit, come on guys, get serious! You´re right, “sounds Italian, but thank god it isn't”.

Andrés Téllez V.
consumo|sentido

underscores's picture
underscores
121 pencils

no please...no !

Addington's picture
Addington

This campaign is awful.

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