CAPI: Alpine Marmots

Pure Italian rodent diarrhoea water.
The alpine marmot, whose steady diet of tourist scraps causes it to vomit and defecate in equal and frequent amounts. Salute!
CAPI mineral water. Sounds Italian, but thank god it isn't.

Copywriters:Veronica Copestake, Joe Hawkins

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Damon Stapleton
Art Directors: Nils Eberhardt, Jade Manning
Designer: Pierre-Antoine Gilles
Retouchers: Mark Sterne, Dan Meyers
Additional credits: Charmaine Andrew

April 2014