Cape Union Mart store card: Snake

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

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33 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

A bit of a weird message.

We're going to need more lube.

Disco Munky's picture
Disco Munky
3900 pencils

"Hey, use our card to pay for things. Who knows, you might be dead before the bill comes."

Is that really their message?

Lousy.

Really, really lousy.

And the shot is boring.

"stay low, move fast"

Doin' it for the points

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

Execution was poor, idea could've had potential...guy on the left looks a serial killer, maybe thats the danger and not the feeble snake in the background...

Jimmie's picture
Jimmie
127 pencils

The more I watch it the more I like it.

biabitch's picture
biabitch
298 pencils

it won in cannes

Wordnerd's picture
Wordnerd
6662 pencils

then cannes is wrong

drunk dave's picture
drunk dave
1066 pencils

From the people who brought you AXE get a girlfriend. Yes Cannes must be wrong.... moron!

john doe's picture
john doe
1571 pencils

You think if it won something at Cannes it must be good?

Wordnerd's picture
Wordnerd
6662 pencils

dude, start thinking for yourself. your reply is rediculous

drunk dave's picture
drunk dave
1066 pencils

nothing for you then?

Disco Munky's picture
Disco Munky
3900 pencils

Hey, Hey! It's Drunk Dave everyone!

I've got your back man.

Nobody has a go at my retard friend and gets away with it.

Shame on you guys for picking on the special kid.

Shhhhhhhhhhhhhame.

"stay low, move fast"

Doin' it for the points

drunk dave's picture
drunk dave
1066 pencils

they gave me crayons today. I like the green one, tasted like apple.

Disco Munky's picture
Disco Munky
3900 pencils

That was hilarious.

Proper laughed out loud.

"stay low, move fast"

Doin' it for the points

Frits Harkema's picture
Frits Harkema
713 pencils

Shit wins in Cannes.

iT-iS-i's picture
iT-iS-i
1721 pencils

Its a slice of life scenario, that's the potency in this. Don't like it that much either, but I have to admit, its a nice take on the product.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

inkfromthepen's picture
inkfromthepen
147 pencils

drunk dave - "From the people who brought you AXE get a girlfriend." That was Lowe Bull. This is KingJames. Different agency. Independent.

biabitch - "it won in cannes" - seriously, that stupid gorilla commercial won grand prix for film. this year's judging was weird!

As for this campaign, Cape Union Mart is an outdoors supply store. So these ads are actually really relevant. SuperChicMillionaire - that "feeble snake" is a Green Mamba - Dendroaspis angusticeps -- (Very Dangerous) -- Being a arboreal snake they are restricted to the more thickly forested and bush-covered areas of South Africa, this making there distribution range quite small.

Think before you type.

silvertongue's picture
silvertongue
546 pencils

It's the same team, just from different agencies.

Ad_Man's picture
Ad_Man
828 pencils

Hey!! Easy with the gorilla, man. It deserves the grand prix. It sold as much chocolate bars as it possibly could, it was the most seen video in youtube.uk, and best of all it's a huge step in advertising as a 100% emotional ad. It is the kinf of ad that you'll remember in 10 years as the one that changed advertising.
I agree that some cannes stuff is lousy but the gorilla deserves its grand prix.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture
Wordnerd
6662 pencils

hm, i don't want to start a fight here about the gorilla spot. So first: i don't think it's bad, i'm just not sure if it's grand prix. espescially if you take a look at the halo campaign. sure it's 100% emotional. also, it's very well done and funny. but that's all execution. the idea is a gorilla playing drums (to a phil collings song) which is a matter of taste, but i appreciate a great idea. for me, it is completely disconnected from the claim or the product (correct me if i'm wrong). But if that works so well as you say, it might in fact change advertising. then i love it as well for that

Shanty Mathew's picture
Shanty Mathew
130 pencils

Nothing's changed in advertising. You tell your audience why they should buy a product; they try it out once if you're good; and they come back for more if the product is good. All the rest is hogwash. I highly recommend a daily dose of http://www.adcontrarian.com/

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Well said. I also like the way used the word 'hogwash'.

We're going to need more lube.

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

inkfromthepen aka. 'I can wikipedia too, yey!' fabulous - gold star.

So it's not a feeble snake, just looks like one then...

inkfromthepen's picture
inkfromthepen
147 pencils

Then maybe you should before you expose your ignorance.

SuperChicMillionaire's picture
SuperChicMillionaire
34 pencils

Um,ignorance...ig-nor-ance...Uh, a little help?

desailly's picture
desailly
470 pencils

Don't you mean "Google search green mamba before you type?"

Honestly, what a foolish thing to say.

Michael Wolmans's picture
Michael Wolmans
94 pencils

Drunk dave is drunk on knob

artbum's picture
artbum
69 pencils

man, i didnt even see the snake til someone pointed it out. the idea is grim and i cant believe it would make someone want to get the card.

Heaven's picture
Heaven
88 pencils

Pues más bien es demasiado local por eso mismo, si para que alguien lo entienda necesita un "01800 el creativo que hizo este print" pues si tiene un problema.
Talvez en su tierra no necesite explicación, fuera de ahí, todas las interpretaciones que hagamos, son eso, simples interpretaciones que no tienen ningun contexto para sustentarlo.

Pinescliff's picture
Pinescliff
42 pencils

CANNES SUCKS THIS YEAR, SORRY...

Toro's picture
Toro
1007 pencils

And Asian Adfest (Pattaya) is now the official scam ad festival.

krautland's picture
krautland
3204 pencils

I kinda like this.

imgns's picture
imgns
68 pencils

so... if you don´t wanna pay, just get yourself kill :)

Frits Harkema's picture
Frits Harkema
713 pencils

Finally a normal picture of normal people. That is to be celebrated. But watch out for that snake. They may be dangerous.

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