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Cape Union Mart store card: Snake
55 days to pay. Or maybe never at all.
Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink, Adam Livesey
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Adam Livesey, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew
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A bit of a weird message.
"Hey, use our card to pay for things. Who knows, you might be dead before the bill comes."
Is that really their message?
Lousy.
Really, really lousy.
And the shot is boring.
"stay low, move fast"
Execution was poor, idea could've had potential...guy on the left looks a serial killer, maybe thats the danger and not the feeble snake in the background...
The more I watch it the more I like it.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
it won in cannes
then cannes is wrong
From the people who brought you AXE get a girlfriend. Yes Cannes must be wrong.... moron!
You think if it won something at Cannes it must be good?
dude, start thinking for yourself. your reply is rediculous
nothing for you then?
Hey, Hey! It's Drunk Dave everyone!
I've got your back man.
Nobody has a go at my retard friend and gets away with it.
Shame on you guys for picking on the special kid.
Shhhhhhhhhhhhhame.
"stay low, move fast"
they gave me crayons today. I like the green one, tasted like apple.
That was hilarious.
Proper laughed out loud.
"stay low, move fast"
Shit wins in Cannes.
Its a slice of life scenario, that's the potency in this. Don't like it that much either, but I have to admit, its a nice take on the product.
Add insult to injury then burn the candle at both ends.
drunk dave - "From the people who brought you AXE get a girlfriend." That was Lowe Bull. This is KingJames. Different agency. Independent.
biabitch - "it won in cannes" - seriously, that stupid gorilla commercial won grand prix for film. this year's judging was weird!
As for this campaign, Cape Union Mart is an outdoors supply store. So these ads are actually really relevant. SuperChicMillionaire - that "feeble snake" is a Green Mamba - Dendroaspis angusticeps -- (Very Dangerous) -- Being a arboreal snake they are restricted to the more thickly forested and bush-covered areas of South Africa, this making there distribution range quite small.
Think before you type.
It's the same team, just from different agencies.
Hey!! Easy with the gorilla, man. It deserves the grand prix. It sold as much chocolate bars as it possibly could, it was the most seen video in youtube.uk, and best of all it's a huge step in advertising as a 100% emotional ad. It is the kinf of ad that you'll remember in 10 years as the one that changed advertising.
I agree that some cannes stuff is lousy but the gorilla deserves its grand prix.
hm, i don't want to start a fight here about the gorilla spot. So first: i don't think it's bad, i'm just not sure if it's grand prix. espescially if you take a look at the halo campaign. sure it's 100% emotional. also, it's very well done and funny. but that's all execution. the idea is a gorilla playing drums (to a phil collings song) which is a matter of taste, but i appreciate a great idea. for me, it is completely disconnected from the claim or the product (correct me if i'm wrong). But if that works so well as you say, it might in fact change advertising. then i love it as well for that
Nothing's changed in advertising. You tell your audience why they should buy a product; they try it out once if you're good; and they come back for more if the product is good. All the rest is hogwash. I highly recommend a daily dose of http://www.adcontrarian.com/
"Advertising sucks... ever so gently."
Well said. I also like the way used the word 'hogwash'.
inkfromthepen aka. 'I can wikipedia too, yey!' fabulous - gold star.
So it's not a feeble snake, just looks like one then...
Then maybe you should before you expose your ignorance.
Um,ignorance...ig-nor-ance...Uh, a little help?
Don't you mean "Google search green mamba before you type?"
Honestly, what a foolish thing to say.
Drunk dave is drunk on knob
man, i didnt even see the snake til someone pointed it out. the idea is grim and i cant believe it would make someone want to get the card.
Pues más bien es demasiado local por eso mismo, si para que alguien lo entienda necesita un "01800 el creativo que hizo este print" pues si tiene un problema.
Talvez en su tierra no necesite explicación, fuera de ahí, todas las interpretaciones que hagamos, son eso, simples interpretaciones que no tienen ningun contexto para sustentarlo.
CANNES SUCKS THIS YEAR, SORRY...
And Asian Adfest (Pattaya) is now the official scam ad festival.
I kinda like this.
so... if you don´t wanna pay, just get yourself kill :)
Finally a normal picture of normal people. That is to be celebrated. But watch out for that snake. They may be dangerous.
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