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Cape Union Mart store card: Crocodile
55 days to pay. Or maybe never at all.
Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink, Adam Livesey
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Adam Livesey, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew
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Comments
...Or is it that these people have run away from their homes to avoid receiving any bills, therefore not having to pay at all?
i think this 'not at all' stuff refers to the approaching aligator killing him (IF you can spot it). idiotic campaign
Its a croc my brother not a gator.
Add insult to injury then burn the candle at both ends.
Can anybody explain???? the visuals are too scary but i'm not able to understand the message.
Mukesh Lekhwani
This is for people who love outdoors life and all the exitment that comes with it... they love that "adrenaline". So they are just saying to they customers they will have the ultimate wild-life experience. I like this campaign and find it kind of funny. Good work!!
Very funny and very good/clever campaign! Love the South african humor
Totalmente excelente! Good humor and funny, nice!
This one is much more obvious than the snake. Clever idea.
-Natalie
www.topolewski.net
Esta sonriendole a la camara, significa que hay alguien que le toma una fotografica, el cocodrilo es evidente asi que el fotografo le puede avisar, lo que diferencia las otras piezas estan solos en su ambiente y no se percatan del peligro, buena campaña.
http://zacomic.blogspot.com/
Not sure about using the threat of a violent death to make a product seem more appealing. Sure it's hilarious, whatever, but it's an uncomfortable association.
There would have been plenty of places to go with a brief like this, but it seems they've just dived gleefully into to death barrel. Bit too easy, I reckon.
Nice of them not to charge dead people.
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