Cape Union Mart: Crocodile

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

July, 2008


SuperChicMillionaire's picture
34 pencils

...Or is it that these people have run away from their homes to avoid receiving any bills, therefore not having to pay at all?

Wordnerd's picture
6692 pencils

i think this 'not at all' stuff refers to the approaching aligator killing him (IF you can spot it). idiotic campaign

iT-iS-i's picture
1721 pencils

Its a croc my brother not a gator.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Mukesh's picture
202 pencils

Can anybody explain???? the visuals are too scary but i'm not able to understand the message.

Mukesh Lekhwani

seba-romero's picture
37 pencils

This is for people who love outdoors life and all the exitment that comes with it... they love that "adrenaline". So they are just saying to they customers they will have the ultimate wild-life experience. I like this campaign and find it kind of funny. Good work!!

Mister P's picture
Mister P
51 pencils

Very funny and very good/clever campaign! Love the South african humor

atilafer's picture
17 pencils

Totalmente excelente! Good humor and funny, nice!

NatalieM's picture
1685 pencils

This one is much more obvious than the snake. Clever idea.

zacomic's picture
77 pencils

Esta sonriendole a la camara, significa que hay alguien que le toma una fotografica, el cocodrilo es evidente asi que el fotografo le puede avisar, lo que diferencia las otras piezas estan solos en su ambiente y no se percatan del peligro, buena campaña.

Olvin Rivera

simon.gross's picture
541 pencils

Not sure about using the threat of a violent death to make a product seem more appealing. Sure it's hilarious, whatever, but it's an uncomfortable association.

There would have been plenty of places to go with a brief like this, but it seems they've just dived gleefully into to death barrel. Bit too easy, I reckon.

Frits Harkema's picture
Frits Harkema
713 pencils

Nice of them not to charge dead people.

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