Agency Network: 
July 2008

Print advertisment created by King James, South Africa for Cape Union Mart, within the category: Retail Services.

55 days to pay. Or maybe never at all.

Advertising Agency: King James, Johannesburg, South Africa
Creative Directors: Matthew Brink
Copywriter: Matthew Brink
Art Director / Typographer: Adam Livesey
Photographer: Clive Stewart
Art Buyers: Andrea Davies, Matthew Brink
Account Supervisor: Lesley Wright
Retoucher: Rob Frew

Comments (11)

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SuperChicMillionaire's picture
Activity Score 34

...Or is it that these people have run away from their homes to avoid receiving any bills, therefore not having to pay at all?

Wordnerd's picture
Activity Score 6692

i think this 'not at all' stuff refers to the approaching aligator killing him (IF you can spot it). idiotic campaign

iT-iS-i's picture
Activity Score 1721

Its a croc my brother not a gator.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Mukesh's picture
Activity Score 202

Can anybody explain???? the visuals are too scary but i'm not able to understand the message.

Mukesh Lekhwani

seba-romero's picture
Activity Score 37

This is for people who love outdoors life and all the exitment that comes with it... they love that "adrenaline". So they are just saying to they customers they will have the ultimate wild-life experience. I like this campaign and find it kind of funny. Good work!!

Mister P's picture
Mister P
Activity Score 51

Very funny and very good/clever campaign! Love the South african humor

atilafer's picture
Activity Score 17

Totalmente excelente! Good humor and funny, nice!

NatalieM's picture
Activity Score 1685

This one is much more obvious than the snake. Clever idea.

zacomic's picture
Activity Score 77

Esta sonriendole a la camara, significa que hay alguien que le toma una fotografica, el cocodrilo es evidente asi que el fotografo le puede avisar, lo que diferencia las otras piezas estan solos en su ambiente y no se percatan del peligro, buena campaña.

Olvin Rivera

simon.gross's picture
Activity Score 541

Not sure about using the threat of a violent death to make a product seem more appealing. Sure it's hilarious, whatever, but it's an uncomfortable association.

There would have been plenty of places to go with a brief like this, but it seems they've just dived gleefully into to death barrel. Bit too easy, I reckon.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Nice of them not to charge dead people.