13 comments

mmackinven's picture
mmackinven
1608 pencils

I quite like this, but what would've made it better is tying the copy in with the category (News, Life, Sport).

teenquey's picture
teenquey
290 pencils

good... only if they could have a symbol at the end of it to give a clue to readers what is it all about.

Kateter's picture
Kateter
2029 pencils

few years back Crispin Porter Bogusky did exactly the same thing for Mini (numbers were car features). I think it won in Cannes too and was featured in CommArts.

creativearmy's picture
creativearmy
24 pencils

Very good. A new way.

shrrr's picture
shrrr
69 pencils

i liiiiiikkkkkeeeeeee :)))))

Quink's picture
Quink
234 pencils

nice idea.

krautland's picture
krautland
3216 pencils

finally again someone who took the context their work would run in into account.
this happens way too rarely.

guni's picture
guni
9 pencils

I quite like it. I felt its innovative but still a small symbol or picture could have been more prominent. Even if the text font was more bold, so no one would miss it.

renzz's picture
renzz
227 pencils

Awesome new use of media! I love fresh ideas like this one.

Taufik Ramadhan's picture
Taufik Ramadhan
8 pencils

brilliant...

Fahad Naveed's picture
Fahad Naveed

Genius!

Guest's picture
Guest

It's ok. Nothing more.

Istiko's picture
Istiko
165 pencils

very good! Love it

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