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Cape Argus newspaper: AIDS stats
Advertising Agency: KING JAMES, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Directors: Paige Nick, Karin Barry
Copywriter: Jabulani Sigege
Art Director: Rachel Brown
Account Supervisor: Lesley Wright
Advertiser's Supervisor: Michael Vale
Comments
I quite like this, but what would've made it better is tying the copy in with the category (News, Life, Sport).
www.creativeduck.blogspot.com
good... only if they could have a symbol at the end of it to give a clue to readers what is it all about.
few years back Crispin Porter Bogusky did exactly the same thing for Mini (numbers were car features). I think it won in Cannes too and was featured in CommArts.
Very good. A new way.
i liiiiiikkkkkeeeeeee :)))))
nice idea.
finally again someone who took the context their work would run in into account.
this happens way too rarely.
I quite like it. I felt its innovative but still a small symbol or picture could have been more prominent. Even if the text font was more bold, so no one would miss it.
Awesome new use of media! I love fresh ideas like this one.
brilliant...
Genius!
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