Canon: Woman, 1

Vision first.

Advertising Agency: Dentsu, Beijing, China
Creative Director: Hiroshi Yoda
Art Director: Wenjin Chen
Copywriter: Xianfeng Zhang
Photographer: Lao Bai

April, 2008


Davosk's picture
4815 pencils

Wow, beautiful eyes. What's the product?

elsija's picture
10 pencils

Don't get it. Eyes are the most important? Selling to women? I'm not really sold...

john doe's picture
john doe
1571 pencils


FlyingDogs's picture
968 pencils

Don't get this. Anyone?

Goafest '08 in pictures:

imtri's picture
15 pencils

really don't get this.

are they tryign to mention sthing ab their enemy Nikon, cause i see the RED strip in both seems very like the nikon identity on their d-slr (well who is nikon user will know this for sure)

raverus's picture
1476 pencils


zpaolo's picture
6 pencils

As far as the red line is concerned, the top notch "L" serie of Canon objectives distinctive feature is a thin red line around the front lens.

Maybe the point here is you have the eyes (tha is the lens), the red line, and black around, like in an EOS with L lenses.


mrtalented's picture
2171 pencils

where's product benefit? i'm lost.

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

it's about the focus visibility of the camera...thats y they covered everything accept the eyes..

mrtalented's picture
2171 pencils

thanks for the explanation. but i'm still lost anyway. if it's the camera with eye-detection technology like face or smile detection, then it'll make sense visually.

zpaolo's picture
6 pencils

I don't really think eye or face detection will be so important when judging an EOS camera...

The "problem" of this ad is that it's aimed to photo entusiats, people who know what an L-serie optic is, and also how difficult it is to balance a dark black robe with bright eyes maintaining focus and balance.

the Pun-isher's picture
the Pun-isher
228 pencils

I lost a part of my life. And I'll never get it back. The client probably feels the same way

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

I prefer the other one rather than this ad. All apologies but this one really doesn't work at all! Even the art direction could have been improved way much more. Sorry guy! i think it really could have been better!

Guest's picture

I think it's about the dynamic range of its resolution n colours... black on black is not easy.
overall, i think the message is not really there for others to understand if they have very low knowledge in digital photography

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