Canon: There's more under water, Whale

Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro

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21 comments

dean viii's picture
dean viii
1676 pencils

Interesting. The layout, colors and whale graphic were done last year for the Hangout Music Festival.

monofunk's picture
monofunk
263 pencils

sorry, don't get it

Torrito Nomoto's picture
Torrito Nomoto
3 pencils

What????? I have no idea what this means.

jackblack's picture
jackblack
2261 pencils

Interesting.

kleenex's picture
kleenex
26375 pencils

I am not so sure this really sells the product though???

writersblog's picture
writersblog
556 pencils

I'm trying to like it, but there's been done so many great ads promoting underwater camera's.

mmackinven's picture
mmackinven
1596 pencils

Quite like these, a good point about more things under the sea, surprised they didn't use an iceberg?

Haven't seen this direction before for a camera, kinda like 'who care's how good the picture is, it will still get more underwater'.

Anonymous Author's picture
Anonymous Author
1541 pencils

Unremarkable.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

yerbamate's picture
yerbamate
5 pencils

My take is there's a lot more to see underwater, so better get this cam.

adbot's picture
adbot
42 pencils

People who are in the market for underwater cameras (cameras specifically made for underwater use and not "waterproof cameras") are, for the most part, people who spend time underwater, so these ads don't have to sell the option but just announce the existence of the product. If so, I think they work well: striking graphics that don't have to be groundbreaking (to anyone but those that spend time critiquing this stuff); a clear comment on what the product is for; and a nice visual tie-in to the style of the product.

Award winning? No.

Good job to sell? I think yes.

Billoughsby's picture
Billoughsby
5091 pencils

Nicely put. Agreed.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Sharply thought through. I'd struggled with the simplicity of these, but your pointing out the audience made a 'ding' go off, thanks.

AdBuzzer's picture
AdBuzzer
1168 pencils

Simple and eye-catching. I love the colour combinations and how it makes me want to read what is written in the circle with the camera in it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

yes

Paridhi.'s picture
Paridhi.
122 pencils

yup...v simple n eye-catching..gud enuf..!

Tspot's picture
Tspot
240 pencils

So "There's more under water" isn't actually written on the ad? I think it needs it.

Lazarus's picture
Lazarus
1490 pencils

Okay.

bagusasik's picture
bagusasik
68 pencils

like it...

Nasheet's picture
Nasheet
87 pencils

ANY1 EXPLAIN THIS ABSTRACT PIECE OF ART

albertonomo's picture
albertonomo
3 pencils

My guess is that it is like a graph to measure how much you see (top part/color) and how much you COULD see underwater with the camera. But yeah, if you don't get it at first it just doesn't work. Nice design and colors though.

Nasheet's picture
Nasheet
87 pencils

ANY1 EXPLAIN THIS ABSTRACT PIECE OF ART

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