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There's more under water, Alligator

Agency: 
Published/Aired: 
February 2011
Description: 

Print advertisment created by FCB, Brazil for Canon, within the category: Finance.

Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro

Comments (8)

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Highest Rated

lindsay's picture
lindsay
Activity Score 13

this ad could be for any underwater camera. doesn't say anything special about canon - you could stick any logo on it. took me a while to work it out as the execution is all wrong. why a silhouette alligator drawn in illustrator? hardly captures my imagination for photography. what would have worked well here is a great quality underwater shot of an alligator to show what the product actually does. now who wouldn't want a picture like that!?! make me want it, this doesn't inspire me to do anything - it just says canon are cheap and can't afford a photo shoot.

lessismore's picture
lessismore
Activity Score 251

help i don't understand this…

raulbanderas's picture
raulbanderas
Activity Score 357

UNDERWATER CAMERA...

lessismore's picture
lessismore
Activity Score 251

thx dude i already get that, i wanted to know more of the "concept", if there's one…

luispiter's picture
luispiter
Activity Score 2756

i dont understand.. is confused

Billoughsby's picture
Billoughsby
Activity Score 5142

They're selling an underwater camera. Ah, kind of obvious.

That's it.

jjf's picture
jjf
Activity Score 260

They're using an iceberg concept. You only get to see just a partial glimpse on the surface but in truth there's more than meets the eye underwater. The camera is shown at the bottom so you get the ad more. Blue is used to represent water. O.o

khronos's picture
khronos
Activity Score 998

yea but why green and why PINK o.0

lindsay's picture
lindsay
Activity Score 13

this ad could be for any underwater camera. doesn't say anything special about canon - you could stick any logo on it. took me a while to work it out as the execution is all wrong. why a silhouette alligator drawn in illustrator? hardly captures my imagination for photography. what would have worked well here is a great quality underwater shot of an alligator to show what the product actually does. now who wouldn't want a picture like that!?! make me want it, this doesn't inspire me to do anything - it just says canon are cheap and can't afford a photo shoot.

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