There's more under water, Alligator

February 2011
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Advertising Agency: Giovanni+DraftFCB, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Illustrator: Henrique Del Lama
Art Buyer: Tina Castro

Comments (8)

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Highest Rated

lindsay's picture
13 Activity Scores

this ad could be for any underwater camera. doesn't say anything special about canon - you could stick any logo on it. took me a while to work it out as the execution is all wrong. why a silhouette alligator drawn in illustrator? hardly captures my imagination for photography. what would have worked well here is a great quality underwater shot of an alligator to show what the product actually does. now who wouldn't want a picture like that!?! make me want it, this doesn't inspire me to do anything - it just says canon are cheap and can't afford a photo shoot.