Canon: Statues, Manneken

Canon PowerShoot S90
With optical image stabilizer

The Canon Powershot S90 is a thin, light and compact camera, recommended for people who want better quality photographs, every time. Its optically stabilized zoom feature results in sharper photographs that are much richer in detail. Our campaign is directed at tourists, one of the main targets for the Powershot S90, for whom this feature is of great use. To demonstrate the stability that this camera offers, we show statues taking pictures of each other.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Photography: Getty Images

February, 2011


CuriousPencil's picture
4225 pencils

Really funny idea, interesting choice of subjects. Absolutely nothing to distinguish Canon from any other camera brand though. And please, do we need image stabilisers to photograph STATUES?

While I'm there, I just hope nobody starts spoiling the fun by saying "Canon, perfect for photographing 2-year olds' pee-pees."

mr.x's picture
996 pencils

I hear you. But they probably chose statues as subjects because statues are still, right? "every photo is like a photo of a statue" due to the image stabilizer funtion. Something like that.

CuriousPencil's picture
4225 pencils

I severely doubt they thought that far.

gwheeler's picture
49 pencils

Now that I've looked at all 3, I think they are trying to parallel their image stab. tech with how immoveable these statues are. It works on the other 2 because the figures actually holding the camera are larger, very solid. Doesn't work here because the little dude is small and there's… movement, which we DON'T want. Plus the peeing slapstick is just distracting.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I hate Myspace-photographs taken like this.
Solid ad though, I suppose ;p

writersblog's picture
553 pencils

Works in Brasil, I suppose.

luispiter's picture
2756 pencils

Great work congrats

kleenex's picture
40246 pencils

best one of the bunch.

Ron Burgundy's picture
Ron Burgundy
1634 pencils


zerocool's picture
455 pencils


manumartin5's picture
1196 pencils

Excellent !

shahidali's picture
4069 pencils



Tspot's picture
240 pencils

This one made me think - Why is he taking a picture of himself peeing? The other 2 are better, more clear.

TiltedChairCreative's picture
513 pencils

You just answered your own question. It's because he's peeing. He's a kid, he's immature. It's funny.

Boxey's picture
8881 pencils

I read this ad as saying that because of the stabilization factor, you can pee while taking photos, and still get great stills.

Lionrome's picture
2 pencils

Nice Idea

mikeelrapido's picture
1929 pencils

Simple and funny.


leathijs's picture
10 pencils

Amazing idea !!!! Just the statue is not famous enought for everyone to understand! To make it even better i would of added a tourist posing next to the statue and it still the statue taking a autoportrait taking a picture of both.

CuriousPencil's picture
4225 pencils

I've just got the point of these. The reason they chose statues as the vehicle is because statues are stable, immovable things. Like the images from the product. I now feel like a tool for my earlier stupid rant. Idiot not to get such a difficult link immediately.

MidasTouch's picture
1024 pencils

Not amazing but funny.

It would work for people as my mom, she's so fond of statues! :)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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