Canon: Statues, Columbus

Canon PowerShoot S90
With optical image stabilizer

The Canon Powershot S90 is a thin, light and compact camera, recommended for people who want better quality photographs, every time. Its optically stabilized zoom feature results in sharper photographs that are much richer in detail. Our campaign is directed at tourists, one of the main targets for the Powershot S90, for whom this feature is of great use. To demonstrate the stability that this camera offers, we show statues taking pictures of each other.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Benjamin Yung Jr
Art Director: Henrique Del Lama
Copywriter: Marcelo Jun Sato
Photography: Shooter Stocky

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8 comments

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Wow, these are really funny. I like them all a lot.

shutupandgrind's picture
shutupandgrind
27 pencils

Usually I hate these kinds of ads, but this one is very effective.

luispiter's picture
luispiter
2756 pencils

Nice... Good work

Jonattan's picture
Jonattan
70 pencils

seen it somewhere..

Just do it

jackblack's picture
jackblack
2261 pencils

Funny.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Good work....

bebelads's picture
bebelads
10 pencils

funny image

Glut's picture
Glut
3947 pencils

funny? creative?

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