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Polar bear

Published/Aired: 
February 2013
Description: 

Print advertisment created by Mohawk College, Canada for Canon, within the category: Electronics, Technology.

400mm f2.8L IS II Lens

Advertising School: Mohawk College, Hamilton ON, Canada
Art Director: Stephen Sandian

Comments (6)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45906

I will agree with you.

ankitadv's picture
ankitadv
Activity Score 818

awesome ad

khronos's picture
khronos
Activity Score 998

thats about 12452556 times now...

kleenex's picture
kleenex
Activity Score 45906

I will agree with you.

johnanderson's picture
johnanderson
Activity Score 167

Again.

Setinho's picture
Setinho
Activity Score 301

It's different. A lens with f 2.8 is considered too light, especially for a telephoto lens. Thus, the ad tries to compare it to a flashlight.

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