Canon Pixma Printers: Lighthouse
What You Shoot Is What You Print. The PIXMA Pro 9500 Mark II
Advertising Agency: dentsuINDIO, Philippines
Creative Director: Randy Tiempo
Art Director: Kulas Abrenilla
Copywriter: Chino Jose
Illustrator: Jerome Fernandez
Photographer: Paolo Gripo, DMV
Published: December 2009
25 Comments
I like the idea here. Perhaps it would have worked better if you could see a frame around the pic he is holding up.
I agree that this ad needs something. But placing a frame would loss the impact and the unusual look of the ad.
adding a shadow from the man falling on the paper he is holding would make the trick I think.
Agree with naseer and maybe a little shift in the clouds? :)
Never argue with an idiot. He'll drag you down to his level and beat you with experience.
yes, agree too
Too easy. Good execution though.
What hath God wrought
nicely executed. good.
Agree with Naseer, showing only hanging tag or glass frame can be a option
manish parsodkar
Art Director
dubai
Nice. I've got the impression the first rule was "What you see is what you get". Like that one better, why rebuild an expression when it already says enough?
Naseer has a point. Then again, I think most viewers will understand what's happening.
no if you add anything else you lose the idea and it becomes cheaper (plus i'm sure that's been done before, thats probably why everyone is reaching for that; the familiar)
cheers,
dlue
nice work, but enough with the "what you --- is what ---" headline.
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this is ok, a shadow as naseer said could make it better.
very good insight
Bloody
i don't get it.
The boy is holding a perfect definition photo, like the original scenic.
ok. then there should be some line or frame around to tell us that we are looking at a photo.
I like the concept but sth is missing in art direction. Maybe put very subtle shadow behind the invisible frame.
What if we place a white frame layer in front of all the other layers? Only that could save this so so boring and yet used concept. And also there is too much photoshop retouch for an ad that sells real images.
yea that could work really well now I think about it
my thoughts exactly, however the idea of a photographer holding a frame of his picture is unique..
clap clap!
very good. nothing else to say or to change.
Bravo
Interesting. Could be better with a little work.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
I agree with the rest of the comments. Another suggestion I have is that the image looks more illustrated than photo worthy, and since it is for Cannon Pixma maybe it should look more like a photo and not a digital illustration...just a suggestion.
nice, pretty subtle
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