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Live A Full Life, Version C

Agency: 
Published/Aired: 
June 2012
Description: 

Full of wonders

Advertising Agency: Communion W, Hong Kong
Executive Creative Director: Joel Chu
Production: Film Factory, Hong Kong
Director: Louis Ng

Comments (8)

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Highest Rated

kleenex's picture
kleenex
Activity Score 43397

nice images.

Hadrons's picture
Hadrons
Activity Score 6017

My fav. image in this campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

gadgets's picture
gadgets
Activity Score 1063

Great image! I really enjoy to watch this kind of ads!

mmackinven's picture
mmackinven
Activity Score 1608

Milford Sound is an absolutely stunning place, but this image could have been a bit more inspiring?

ItMatters's picture
ItMatters
Activity Score 2167

Beautiful.

nepotiums's picture
nepotiums
Activity Score 251

Magnificent.

miko1aj's picture
miko1aj
Activity Score 3086

great pic. I wonder which camera was used to shoot it :)

Mike Charbonneau's picture
Mike Charbonneau
Activity Score 66

I like the campaign but can only presume the repeated use of the word "full" ties in to the 5D's full-frame feature which would be its main point of difference to many other cameras (including most of Canon's own). Maybe I'm missing the reference to "full-frame" in the copy (can't read it) but if it isn't there, do most people know about this particular feature? If not, it's just another digital camera shooting a lovely landscape. Tying the word full to the camera's USP tells me I'll get more of the shot.

kleenex's picture
kleenex
Activity Score 43397

nice images.

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