Canon: Lighthouse

What You Shoot Is What You Print. The PIXMA Pro 9500 Mark II

Advertising Agency: dentsuINDIO, Philippines
Creative Director: Randy Tiempo
Art Director: Kulas Abrenilla
Copywriter: Chino Jose
Illustrator: Jerome Fernandez
Photographer: Paolo Gripo, DMV

December, 2009


Stones's picture
138 pencils

I like the idea here. Perhaps it would have worked better if you could see a frame around the pic he is holding up.

naseer's picture
57 pencils

I agree that this ad needs something. But placing a frame would loss the impact and the unusual look of the ad.
adding a shadow from the man falling on the paper he is holding would make the trick I think.

WaZoo's picture
197 pencils

Agree with naseer and maybe a little shift in the clouds? :)

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Abo Iyad's picture
Abo Iyad
6 pencils

yes, agree too

morse's picture
17002 pencils

Too easy. Good execution though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobby666's picture
1460 pencils

nicely executed. good.

manish_parsodkar's picture
64 pencils

Agree with Naseer, showing only hanging tag or glass frame can be a option

manish parsodkar
Art Director

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Nice. I've got the impression the first rule was "What you see is what you get". Like that one better, why rebuild an expression when it already says enough?

Naseer has a point. Then again, I think most viewers will understand what's happening.

dlue's picture
342 pencils

no if you add anything else you lose the idea and it becomes cheaper (plus i'm sure that's been done before, thats probably why everyone is reaching for that; the familiar)


CopyRight's picture
713 pencils

nice work, but enough with the "what you --- is what ---" headline.

sold's picture
3305 pencils

this is ok, a shadow as naseer said could make it better.

firebug's picture
1113 pencils

very good insight

Lizaad's picture
146 pencils


visualsurgeon's picture
86 pencils

I like the concept but sth is missing in art direction. Maybe put very subtle shadow behind the invisible frame.

dadado's picture
10 pencils

What if we place a white frame layer in front of all the other layers? Only that could save this so so boring and yet used concept. And also there is too much photoshop retouch for an ad that sells real images.

tybeamdesigner's picture
8 pencils

yea that could work really well now I think about it

tybeamdesigner's picture
8 pencils

my thoughts exactly, however the idea of a photographer holding a frame of his picture is unique..

kitkiritkit's picture
73 pencils

clap clap!

adphics's picture
4 pencils

very good. nothing else to say or to change.

mgriff21's picture
592 pencils

Interesting. Could be better with a little work.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

tybeamdesigner's picture
8 pencils

I agree with the rest of the comments. Another suggestion I have is that the image looks more illustrated than photo worthy, and since it is for Cannon Pixma maybe it should look more like a photo and not a digital illustration...just a suggestion.

rolling.stone's picture
2740 pencils

nice, pretty subtle


~ Quite obviously, I have gathered no moss ! ~

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